The marketer who ships the system.
Twelve-plus years turning ad spend into pipeline — managing $400K+ a month across 500+ brands in the US, UK, UAE and Australia, with 22–30x ROAS in healthcare and a Google Ads Partner Certified track record. I'm also a Computer Science engineer — so I direct agentic AI to build the landing pages, CRMs and automation behind the growth. Two disciplines that almost never live in one person.
Work with me
From a freelance desk in India to a global growth engine
I started in 2012, freelancing out of India and learning performance marketing the honest way — personally accountable for every rupee and dollar of spend. Across that first decade I promoted 50+ Indian brands in healthcare, education, hospitality, retail and fitness, and built the foundations: ads, landing pages, email and analytics.
From 2021, I went independent and founded OIESU — growing from a solo consultant to an agency principal running six-figure monthly budgets for 150+ international brands across the US, UK, UAE and Australia, with up to 30x ROAS for IVF and fertility clinics and cost-per-lead cut by as much as 40%.
Since February 2024, I've been a Senior Paid Media Specialist at Growth99, owning premium high-budget accounts and escalations as an unofficial small-team lead — the person brought in to rescue underperforming $15k–$30k/mo accounts and restore them to peak.
The part most marketers don't have: I'm a Computer Science engineer (M.Tech, CGPA 8.7). I've shipped 100+ algorithmic trading systems and built an AI marketing-automation platform with 20+ concurrent agents — including a custom CRM with email and WhatsApp automation. So when a growth plan needs a landing page, a tracking layer or an internal tool, I don't brief a backlog. I direct the AI and I build it.
A chapter that reshaped the craft
In 2024, Sunny stepped back from running OIESU — the agency he founded — following the loss of his fiancée, who was also his business partner. He channelled that chapter into deepening his craft: joining Growth99 as a senior paid-media specialist, and building the AI systems that now let one person deliver what used to take a team.
Where I've driven growth
Twelve-plus years of being personally accountable for spend, results and the systems behind them.
Senior Paid Media Specialist & Lead Generation Expert
- Manage premium high-budget clients ($15k–$30k+/mo) and escalation accounts as an unofficial small-team lead.
- Full-stack Google Ads: Search, Display, Video, PMax, Demand Gen, AI Max, Call Ads, RSA, DSA.
- ~$400K+ monthly ad spend across Google & Meta for 300+ healthcare & service brands.
- 9.4× avg healthcare ROAS, 22–30× for IVF/fertility, 7x+ across verticals; 6× ‘Best Performer’.
- Handled all package tiers — Starter, Advanced, Premium and custom high-budget enterprise accounts.
- Bi-weekly/monthly performance reviews, QA, CRO, and cross-functional leadership of dev, design & sales.
- Leverages AI (ChatGPT, Claude, Gemini, Google AI Studio, DeepSeek) for copywriting, audience segmentation and ideation.
Founder & Independent Digital Marketing Strategist
- Grew from solo consultant to agency principal managing six-figure monthly ad spends globally.
- White-label & NDA execution partner for US/UK/UAE/Australia agencies (PPC, SEO, lead gen).
- Led campaigns for 150+ international healthcare & service brands; up to 30× ROAS for IVF.
- Business-growth consulting: funnel design and CRO reducing client CPL by up to 40%.
Digital Marketing Specialist (Freelance)
- Promoted 50+ Indian brands across healthcare, education, hospitality, retail, fitness & more.
- Notable: FitNet Gym Chain (20+ branches), Avision Academy (18+ branches), IVF clinics, auto showrooms, NGOs, political campaigns (NDA).
- Built foundational expertise in ads, landing pages, email marketing and analytics.
One hire, several seats — paid media, full-stack dev, QA and design
Not just a media buyer. A rare combination you can slot in wherever the growth engine needs it most.
- Paid Media & PPC Expert
- Conversion Optimization (CRO) Specialist
- Landing Page Developer
- Full-Stack Developer — AI-native, custom solutions
- Software Tester / QA — AI-assisted
- Graphic & Ad Creative Designer
- Client Escalation & Account Rescue Specialist
Day-to-day, hands-on
The actual work I do myself — not delegated, not theoretical.
- Google Ads build, restructuring & optimization
- GA4, GTM & CallRail conversion setup
- Google Search Console & search diagnostics
- Conversion tracking fixes & troubleshooting
- High-CTR ad copy & creative production
- Landing-page build & CRO optimization
- Campaign restructuring for underperformers
- Enhanced-conversions & registration setup
How one person delivers what used to take a team
I don't hand-code line by line. I direct agentic AI to build and ship — and I know the stack well enough to review, debug and steer it to production. This is the leverage behind the output.
AI models
The models I run daily for strategy, copy, analysis and building.
Agentic coding
How I ship production software without a dev team.
Automation & workflows
Agentic and no-code automations that run the busywork.
Analytics & ads platforms
Measurement and the platforms the spend lives on.
Programming — via AI
I'm not claiming to type every function from scratch. I direct agentic AI to build in these languages and frameworks, and I know each one well enough to steer the architecture, catch the bugs and ship it. This very site is a Next.js build done that way.
Creative & content
The craft that makes the campaigns land — design, copy and content, produced fast with AI-assisted tooling.
- Landing-page & web design
- Graphic design & ad creative
- Social media poster design
- Ad & landing-page copywriting
- SEO / AI content at scale
- Video & AI-avatar intros
300+ brands delivered under Growth99
As Senior Paid Media Specialist at Growth99, I've run paid media and lead generation for 300+ brands across the US, UK, UAE and Australia — the vast majority in healthcare. Named individually only where permitted; sectors shown here.
Healthcare & service sectors (Growth99)
Other sectors — direct & white-label (12 years)
Named individually only where permission allows. Sectors shown here in place of client names under NDA / agency confidentiality.
Certified, and recognised for results
Google Ads Partner Certified Expert, with recognition that comes from performance — not participation.
Certifications
- Google Ads Partner Agency Certified Expert (2023)
- Google Ads — AI-Powered Performance Ads
- Google Ads — Search Certification
- Google Ads — Video Certification
- Google Ads — Shopping Certification
- Google Ads — Display Certification
- Digital Marketing — Relevel (Unacademy)
Awards & recognition
- 6× ‘Best Performer’ — Growth99 Monthly Townhall
- Google Ads Partner Certified Expert (2023)
- 22–30× ROAS for IVF & fertility — healthcare benchmark
A Computer Science engineer by training
The engineering background is why I can direct AI to build the automation and systems — not just brief someone else to.
M.Tech — Computer Science & Engineering
B.Tech — Computer Science & Engineering (Lateral, JELET Rank 09)
Diploma in Engineering — Computer Science & Technology
Working across markets and cultures
Deep in healthcare — with range across the board
Repeatable results in high-value healthcare and service verticals, and enough range across e-commerce, real estate and B2B to know what transfers and what doesn't.
Brands I've worked with
OIESUOIESUBuildMyPlaceBuildMyPlaceLocalists
Choros
Avision
Fitnet
GD IVF Centre
Dynamic Drive Web Studios
Dynamic Drive Marketing
Motion Education, Howrah
Sudhir Memorial Institute
Pixonova
Astro Piyush
Africa Adventure Vacations
Aura Codings
Waby Saby
Anu Foods
Bits and Bites
Mango Leaf
AssistArchitect
Direct Boilers & Heating
Manor Vale Plumbing & Heating
Mehendi Buddy
Dream Interiors & ConstructionDream Interiors & ConstructionThe Midas Touch Interiors
Transtec General Trading
Ultra LogisticUltra LogisticUltraseoforceUltraseoforceDewars GarageDewars GaragePrime Floor CompanyPrime Floor CompanyInternet Media Group LimitedInternet Media Group LimitedGiant Alsi ResortGiant Alsi Resort