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Notes from a Sr. Performance Marketing Analyst and AI-Assisted Software Engineer on paid media, QA workflows, RAG/chatbots, automation, web/backend systems and growth.
July 18, 2026
How I run 9-12x ROAS e-commerce campaigns
A repeatable framework.
Paid MediaE-commerceJune 28, 2026
How we cut CPA by 41% without touching the budget
A teardown of the account restructure, creative system and measurement fixes that halved acquisition cost for a DTC brand in 90 days.
Paid MediaPerformance MarketingJune 14, 2026
The free local channel most small businesses ignore
Your Google Business Profile puts you in front of high-intent local customers searching right now — and it costs nothing but attention. Here's how to work it.
Local SEOSEO & Local SearchMay 30, 2026
Why your landing page is leaking money (and how to seal it)
You can't optimize your way out of a bad landing page. A field guide to the conversion fundamentals most brands skip.
Web DesignWeb Design & CROMay 12, 2026
Creative is the new targeting
As platforms automate audience selection, the creative itself has become the primary lever. Here's how we build a testing engine.
Paid SocialPaid SocialApril 22, 2026
SEO in the age of AI answers
When the answer appears before the click, what does SEO even mean? A pragmatic take on GEO and the future of organic.
SEOSEO & ContentApril 8, 2026
The metrics that actually matter (and the ones that lie)
ROAS is a vanity metric until you connect it to contribution margin. A CFO-grade view of marketing measurement.
StrategyMarketing Strategy
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