Why your landing page is leaking money (and how to seal it)

We audit hundreds of landing pages a year. The same leaks show up again and again — and they're almost always structural, not cosmetic.

The five most common leaks

• A hero that describes the company, not the visitor's problem
• No single, obvious next action above the fold
• Slow load — every 100ms costs conversions
• Social proof buried below the fold
• A form that asks for more than it needs

A landing page has one job. Every element that doesn't serve that job is friction.

Fix those five and most pages see a double-digit lift before you've spent a dollar more on traffic.