Sunny Guha
Capabilities

Eight ways I move your number.

Most teams hire an agency for the ads, a studio for the site and a dev shop for the software — then spend the year translating between them. I'm the rare hire who does all three in one head: an elite paid-media & growth strategist who also ships production software with agentic AI. The ads, the landing pages, the tracking and the tools — one brief, no handoffs.

Tell me what you need

02 / 08
9–12x ROAS · 30–40x showroom visits

E-commerce Advertising

Full-funnel e-commerce advertising — Shopping, PMax, Meta catalog and remarketing — averaging 9–12x ROAS on online sales, and 30–40x ROAS on showroom-visit campaigns for home & furniture retail brands.

Platforms & tools
Google AdsMetaGA4Shopify
What that means in practice
  • Google Shopping & Performance Max feeds
  • Meta catalog, dynamic & Advantage+ campaigns
  • 9–12x average e-commerce ROAS
  • 30–40x ROAS on showroom-visit objectives
  • Product-level profitability & feed optimization

Need this handled by someone who can also build what it runs on?

03 / 08
Funnels that fill the pipeline

Lead Generation & CRO

B2B and B2C lead-generation funnels, landing-page optimization and CRO that cut cost-per-lead by up to 40% while lifting quality.

Platforms & tools
Google AdsMetaGA4Figma
What that means in practice
  • B2B & B2C lead-gen funnel design
  • Landing page design & A/B testing (offer, copy, creative)
  • Cold email (Instantly AI) & outbound
  • CPL reduction of up to 40%
  • 96% client satisfaction across engagements
04 / 08
Organic + paid, built to compound

Social Media Marketing

Paid and organic social across Meta, Instagram, YouTube and LinkedIn — creative direction, content and community that support the paid engine.

Platforms & tools
MetaInstagramYouTubeLinkedIn
What that means in practice
  • Meta, Instagram, YouTube & LinkedIn
  • Creative briefing & short-form content
  • Paid social amplification & retargeting
  • Ad copywriting & creative testing

Need this handled by someone who can also build what it runs on?

05 / 08
Multi-agent systems · 20+ AI agents

AI & Marketing Automation

Built a multi-agent AI marketing-automation platform (20+ concurrent agents, Node.js) and uses Claude, ChatGPT, Gemini and more to run copy, segmentation and reporting at machine speed.

Platforms & tools
ClaudeOpenAIMCPGA4
What that means in practice
  • Multi-agent agentic AI architecture (20+ agents)
  • Content, QA and lifecycle automation pipelines
  • Claude, ChatGPT, Gemini, NVIDIA APIs, DeepSeek/Ollama
  • Workflow automation: Zapier, Pabbly, WATI (WhatsApp)
  • Custom CRM with email + WhatsApp automation
06 / 08
Sites · apps · CRMs · trading systems

AI Full-Stack & Systems

A Computer Science engineer (M.Tech) who ships real software: 100+ algorithmic trading systems, a custom CRM, and production sites and apps — increasingly with agentic AI.

Platforms & tools
Next.jsReactTypeScriptClaudeOpenAIVercel
What that means in practice
  • 100+ algorithmic trading systems (MT5, MQL4/5, PineScript)
  • Custom CRM + WhatsApp/email automation (Node.js)
  • Next.js / React / TypeScript websites & apps
  • API integration & production-grade system design
  • M.Tech, Computer Science & Engineering

Need this handled by someone who can also build what it runs on?

07 / 08
100+ pages · built to convert

Web & Landing Page Design

High-converting landing pages and full websites — designed, built and instrumented with agentic AI. 100+ pages shipped across healthcare, e-commerce, legal and local services.

Platforms & tools
Next.jsReactFigmaGA4
What that means in practice
  • Landing-page & full website design + build (Next.js/HTML/CSS/JS)
  • Conversion-first UX, A/B testing and CRO
  • Core Web Vitals & page-speed optimization
  • GA4, GTM, pixel & CallRail tracking
  • Responsive across mobile, tablet, laptop & desktop
08 / 08
Speed, schema, LLMs.txt & AI answers

Programmatic & Technical SEO

The technical, programmatic side of SEO I own end-to-end — page speed, structured data, programmatic on-page and llms.txt for AI answer engines. (Deep off-page/link SEO I partner out — I'm a paid-media and web specialist first.)

Platforms & tools
GoogleSemrushAhrefsGA4
What that means in practice
  • Programmatic on-page SEO at scale
  • Core Web Vitals & speed optimization
  • Schema / structured data & metadata
  • llms.txt & optimization for AI answer engines (GEO)
  • AI-automated content & blogging pipelines

Fastest reply on WhatsApp — usually within a couple of hours.

The AI-native toolkit

How one operator delivers the output of a whole team.

I don't hand-code everything — I direct agentic AI to build, ship and automate, and I know the stack well enough to review and steer it. This is the leverage behind every number on this page.

AI models

01

The models I run daily for strategy, copy, analysis and building.

ClaudeChatGPTGeminiNVIDIADeepSeekPerplexity

Agentic coding

02

How I ship production software without a dev team.

ClaudeChatGPTCursorReplitGitHub

Automation & workflows

03

Agentic and no-code automations that run the busywork.

n8nZapierPabblyWATIInstantly

Analytics & ads platforms

04

Measurement and the platforms the spend lives on.

GA4GTMSearch ConsoleGoogle AdsMetaLinkedIn
Programming & the stack

The languages and frameworks I build with — via AI.

A Computer Science engineer (M.Tech) directing agentic AI across a full production stack — from markup to databases. Enough fluency to read, review and ship real software, not just prompt it.

HTML
CSS
JavaScript
TypeScript
React
Next.js
Node.js
Python
PHP
MongoDB
SQL
Tailwind
Creative & content

The creative that fills the funnel — designed and written with AI.

Ads and pages don't convert without the creative and copy. I produce both — design, poster work, copywriting and content at scale — so the whole engine ships from one place.

Landing-page & web design
Graphic design & ad creative
Social media poster design
Ad & landing-page copywriting
SEO / AI content at scale
Video & AI-avatar intros

Together with the toolkit above, this is how one person can run the ads, design the pages, write the copy and build the software — covering almost anything a growth team needs, at senior quality.

Day-to-day, hands-on

The work I actually do myself — every week.

Beyond the eight capabilities, this is the hands-on operating work I own directly: the Google Ads builds, the tracking, the conversion fixes and the pages — not delegated, not theoretical.

Google Ads build, restructuring & optimization
GA4, GTM & CallRail conversion setup
Google Search Console & search diagnostics
Conversion tracking fixes & troubleshooting
High-CTR ad copy & creative production
Landing-page build & CRO optimization
Campaign restructuring for underperformers
Enhanced-conversions & registration setup

Fastest reply on WhatsApp — usually within a couple of hours.

The compounding advantage

Running the ads and building the software — in one head.

Paid media and product engineering usually live in different companies. Keeping them under one operator isn't a nice-to-have — it's a structural edge that compounds every week.

01

One brief, no handoffs

The person setting the bid strategy is the person building the landing page and the tracking. Nothing gets lost between an agency, a dev shop and an analyst — because it never leaves one head.

02

The loop closes in days, not quarters

Spot a conversion leak in the data, rebuild the page, re-instrument the events and relaunch the ads the same week. The feedback loop that usually spans three vendors runs at agentic speed.

03

Leverage compounds

Ad performance funds better software; better software makes every ad dollar convert harder. Owning both sides means each improvement stacks instead of stalling at a team boundary.

How to work with me

Full-time, fractional, project or advisory.

I'm open to all four, remote with teams across the US, UK, UAE, Australia and Europe. Whatever shape fits the problem — the goal is the same: move your number.

01

Full-time

Embedded as a senior growth or AI-build lead — owning the number inside your team.

02

Fractional

A few days a month as your part-time head of growth or AI engineering, on retainer.

03

Project

A defined build or turnaround — an account rebuild, a landing-page system, a CRM shipped.

04

Advisory

Strategy, audits and architecture reviews to steer your in-house team and vendors.

Questions

How working across disciplines actually plays out.

Usually, yes — and that split is exactly where budgets leak. I came up as a performance marketer, then learned to ship production software with agentic AI (Claude, Codex). This site and a full agency website plus CRM were built that way. Running the ads and building the pages, tracking and tools in one head removes the handoffs that slow most teams down.

Agentic AI does the heavy, repetitive work — campaign management, reporting, first-draft builds. I built a marketing-automation platform that orchestrates 20+ concurrent AI agents as Node.js background services, plus a custom CRM with email and WhatsApp automation, with me as the strategist in the loop. That leverage is what lets one operator cover paid, social, CRO, web and development at a senior standard rather than spreading thin.

Usually paid media, because it's where the number moves fastest and the waste is easiest to find. For e-commerce brands it's Shopping and PMax — where I average 9–12x ROAS, and 30–40x on showroom-visit campaigns. But the reason clients stay is that I can then fix the landing pages, tracking and follow-up systems the ads depend on — instead of filing a ticket and waiting on another team.

The technical, programmatic side — page speed, Core Web Vitals, schema, on-page at scale and llms.txt for AI answer engines. That's what I own end-to-end because it lives in the same code as the pages I build. Deep off-page and link-building campaigns I partner out; I'm a paid-media and web specialist first, and I'd rather be honest about that than overclaim.

Yes. I plug in as a senior lead, fractional head of growth, project owner or advisor. I'm just as happy steering an in-house team and their agencies as I am owning the whole engine end-to-end. The engagement shapes to what you actually need.

Remote, working with teams across the US, UK, UAE, Australia and Europe. 12+ years, $400K+ in monthly ad spend managed across 500+ brands — from healthcare and legal to DTC e-commerce and SaaS — with 22–30x ROAS in healthcare and 96% client satisfaction.

Brands I've worked with

Growth99Growth99OIESUOIESUBuildMyPlaceBuildMyPlaceLocalistsLocalistsChorosChorosAvisionAvisionFitnetFitnetGD IVF CentreGD IVF CentreDynamic Drive Web StudiosDynamic Drive Web StudiosDynamic Drive MarketingDynamic Drive MarketingMotion Education, HowrahMotion Education, HowrahSudhir Memorial InstituteSudhir Memorial InstitutePixonovaPixonovaAstro PiyushAstro PiyushAfrica Adventure VacationsAfrica Adventure VacationsAura CodingsAura CodingsWaby SabyWaby SabyAnu FoodsAnu FoodsBits and BitesBits and BitesMango LeafMango LeafAssistArchitectAssistArchitectDirect Boilers & HeatingDirect Boilers & HeatingManor Vale Plumbing & HeatingManor Vale Plumbing & HeatingMehendi BuddyMehendi BuddyDream Interiors & ConstructionDream Interiors & ConstructionThe Midas Touch InteriorsThe Midas Touch InteriorsTranstec General TradingTranstec General TradingUltra LogisticUltra LogisticUltraseoforceUltraseoforceDewars GarageDewars GaragePrime Floor CompanyPrime Floor CompanyInternet Media Group LimitedInternet Media Group LimitedGiant Alsi ResortGiant Alsi Resort

One operator for the ads, the pages and the software behind them.

Tell me the number you're trying to move. I'll show you how running paid, product and AI in one head gets there faster.

Fastest reply on WhatsApp — usually within a couple of hours.

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