Open to work
- Full-time
- 90-day notice period
- Contract · project · part-time · hourly
- Can start immediately
Remote availability — USA, UK, India or any time zone, 24/7
Sunny Guha
Sr. Performance Marketing Analyst · Paid Media Specialist · AI-Assisted Software Engineer
Google Ads / Meta Ads / Microsoft Ads · Web/backend workflows · RAG/chatbots · QA pipelines · CRMs · Dashboards
Computer Science engineer using agentic AI to build, test and ship practical systems, with 12+ years of paid-media growth experience.
Meet me in 60 seconds
A quick intro — who I am and how I work.
Brands I've worked with
Growth99
Localists
OIESUOIESUChoros
Avision
BuildMyPlaceBuildMyPlaceFitnet
GD IVF Centre
Dream Interiors & ConstructionDream Interiors & ConstructionDynamic Drive Web Studios
Dynamic Drive Marketing
Ultra LogisticUltra LogisticMotion Education, Howrah
Sudhir Memorial Institute
UltraseoforceUltraseoforcePixonova
Astro Piyush
Dewars GarageDewars GarageAfrica Adventure Vacations
Aura Codings
Prime Floor CompanyPrime Floor CompanyWaby Saby
Anu Foods
Internet Media Group LimitedInternet Media Group LimitedBits and Bites
Mango Leaf
Giant Alsi ResortGiant Alsi ResortAssistArchitect
Direct Boilers & Heating
Manor Vale Plumbing & Heating
Mehendi Buddy
The Midas Touch Interiors
Transtec General Trading
LocalistsOIESUOIESUChorosAvisionBuildMyPlaceBuildMyPlaceFitnetGD IVF CentreDream Interiors & ConstructionDream Interiors & ConstructionDynamic Drive Web StudiosDynamic Drive MarketingUltra LogisticUltra LogisticMotion Education, HowrahSudhir Memorial InstituteUltraseoforceUltraseoforcePixonovaAstro PiyushDewars GarageDewars GarageAfrica Adventure VacationsAura CodingsPrime Floor CompanyPrime Floor CompanyWaby SabyAnu FoodsInternet Media Group LimitedInternet Media Group LimitedBits and BitesMango LeafGiant Alsi ResortGiant Alsi ResortAssistArchitectDirect Boilers & HeatingManor Vale Plumbing & HeatingMehendi BuddyThe Midas Touch InteriorsTranstec General TradingProfile
Sunny Guha is a Sr. Performance Marketing Analyst, Paid Media Specialist and AI-assisted software engineer with 12+ years of experience in Google Ads / Meta Ads / Microsoft Ads growth, across $400K+ monthly ad spend and 500+ brands. He uses agentic AI to scope, build, test and ship practical systems: multi-tenant SaaS dashboards, custom CRMs, web apps, backend/API workflows, QA pipelines, RAG knowledge systems, AI chatbots, lead-qualification assistants, MCP/OpenAPI workflows, tracking/attribution automations, Meta Pixel/CAPI/Dataset, GA4/GTM and server-side measurement. A Computer Science engineer and Google Ads Partner Certified operator, available for paid media, performance marketing, AI-assisted software engineering, QA, web/backend, automation and growth roles worldwide.
Key metrics
$400K+
Monthly ad spend managed
500+
Global brands scaled
12+
Years in performance marketing
22–30x
Peak ROAS (healthcare / IVF)
9–12x
Avg. e-commerce ROAS
30–40x
Showroom-visit ROAS
100+
Landing pages built
96%
Client satisfaction
Experience
Senior Paid Media Specialist & Lead Generation Expert
Feb 2024 – PresentGrowth99
Remote · USA · UK · UAE · Australia
- Manage premium high-budget clients ($15k–$30k+/mo) and escalation accounts as an unofficial small-team lead.
- Full-stack Google Ads: Search, Display, Video, PMax, Demand Gen, AI Max, Call Ads, RSA, DSA.
- ~$400K+ monthly ad spend across Google & Meta for 300+ healthcare & service brands.
- 9.4× avg healthcare ROAS, 22–30× for IVF/fertility, 7x+ across verticals; 6× ‘Best Performer’.
- Handled all package tiers — Starter, Advanced, Premium and custom high-budget enterprise accounts.
- Bi-weekly/monthly performance reviews, QA, CRO, and cross-functional leadership of dev, design & sales.
- Leverages AI (ChatGPT, Claude, Gemini, Google AI Studio, DeepSeek) for copywriting, audience segmentation and ideation.
Founder & Independent Digital Marketing Strategist
2021 – 2024Self-Employed / OIESU
Remote · India · USA · UK · UAE · Australia
- Grew from solo consultant to agency principal managing six-figure monthly ad spends globally.
- White-label & NDA execution partner for US/UK/UAE/Australia agencies (PPC, SEO, lead gen).
- Led campaigns for 150+ international healthcare & service brands; up to 30× ROAS for IVF.
- Business-growth consulting: funnel design and CRO reducing client CPL by up to 40%.
Digital Marketing Specialist (Freelance)
2012 – 2021Independent
Remote · India
- Promoted 50+ Indian brands across healthcare, education, hospitality, retail, fitness & more.
- Notable: FitNet Gym Chain (20+ branches), Avision Academy (18+ branches), IVF clinics, auto showrooms, NGOs, political campaigns (NDA).
- Built foundational expertise in ads, landing pages, email marketing and analytics.
What I do, hands-on
- Google Ads build, restructuring & optimization
- GA4, GTM, Meta Pixel/CAPI & CallRail conversion setup
- Google Search Console & search diagnostics
- Attribution, deduplication & tracking troubleshooting
- High-CTR ad copy & creative production
- Landing-page build & CRO optimization
- Campaign restructuring for underperformers
- Enhanced-conversions & registration setup
Core competencies
- Google Ads — Search, PMax, Display, Video
- Meta Ads (Facebook & Instagram)
- Performance Max (PMax) & Demand Gen
- LinkedIn Ads & YouTube Ads
- AI Max & Responsive Search Ads (RSA)
- Native Ads: Taboola, Clickadu
- Retargeting, Remarketing & Programmatic
- Cold Email Marketing (Instantly AI)
- B2B & B2C Lead Generation Funnels
- Conversion Rate Optimization (CRO)
- A/B Testing (Offer / Copy / Creative)
- Landing Page Design & Optimization
- Meta Pixel, CAPI/Dataset & event deduplication
- GTM, CallRail, GA4 & server-side tracking
- Marketing Automation (Zapier, Pabbly, WATI)
- SEO: On-page, Google Map & AI-automated blogging
- Copywriting & Creative Briefing
- Algorithmic Trading (MT5, MQL4, PineScript)
- Agentic AI & Multi-Agent Systems
Personal technical projects
Algorithmic Trading Systems
2020 – Present- Developed 100+ live-tested automated trading strategies — Expert Advisors (EAs) in MetaTrader 5 (MQL4/MQL5) and PineScript scripts for TradingView.
- Sold as private, invite-only products to a global trader community — demonstrating quantitative analysis, backtesting and real-money live deployment.
MT5MQL4MQL5PineScriptTradingView
AI-Assisted Marketing Automation Platform
2024 – Present- Built an experimental multi-agent agentic AI system as a personal learning initiative for large-scale content automation, SEO, QA and software workflow orchestration.
- 20+ concurrent AI agents orchestrated as Node.js background services — automated content generation, QA pipelines, lifecycle management and reporting checks.
- Integrated Claude, ChatGPT, NVIDIA APIs, Google AI Studio and Ollama/DeepSeek; built a custom CRM with email + WhatsApp (WATI) automation plus chatbot-style lead workflows.
Node.jsClaudeChatGPTNVIDIAMongoDBWATI
Roles I can be hired for
Sr. Performance Marketing Analyst
Paid Media & PPC Expert
Conversion Optimization (CRO) Specialist
AI-Assisted Software Developer
AI-Assisted Software Tester / QA Workflow Builder
AI-Assisted Web Designer & Web Developer
AI-Assisted Backend/API Workflow Builder
AI Workflow Automation Builder
RAG / AI Chatbot Builder
Landing Page & Web App Developer
Graphic & Ad Creative Designer
Client Escalation & Account Rescue Specialist
AI & agentic stack
AI models
Claude ChatGPT Gemini NVIDIA DeepSeek Perplexity
Agentic coding
Claude Codex ChatGPT Cursor Replit GitHub
Automation & workflows
n8n Zapier Pabbly WATI Instantly
Analytics & ads platforms
GA4 GTM Meta CAPI Google Ads Meta LinkedIn
Development stack
HTML CSS JavaScript TypeScript React Next.js Node.js Python PHP MongoDB SQL Tailwind
Creative & content
- Landing-page & web design
- Graphic design & ad creative
- Social media poster design
- Ad & landing-page copywriting
- SEO / AI content at scale
- Video & AI-avatar intros
Tools & platforms
SEMrushAhrefsMozUber SuggestAdobe PhotoshopPremiere ProCanvaTrelloBasecampClickUpLoomGoogle MeetCallRail
Education
M.Tech — Computer Science & Engineering
MAKAUT (Guru Nanak Institute of Technology), Kolkata
2022 – 2024 · CGPA 8.7/10
B.Tech — Computer Science & Engineering (Lateral, JELET Rank 09)
MAKAUT (Govt. College of Engineering & Leather Technology), Kolkata
2015 – 2018 · CGPA 6.93/10
Diploma in Engineering — Computer Science & Technology
WBSCTE (Elite Institute of Engineering & Management), Kolkata
2012 – 2015 · 73%
Certifications
- Google Ads Partner Agency Certified Expert (2023)
- Google Ads — AI-Powered Performance Ads
- Google Ads — Search Certification
- Google Ads — Video Certification
- Google Ads — Shopping Certification
- Google Ads — Display Certification
- Digital Marketing — Relevel (Unacademy)
Awards & recognition
- 6× ‘Best Performer’ — Growth99 Monthly Townhall
- Google Ads Partner Certified Expert (2023)
- 22–30× ROAS for IVF & fertility — healthcare benchmark
Languages
English — ProfessionalHindi — FluentBengali — Native
Industries served
HealthcareIVF & FertilityMed SpaDentalDermatologyLaw FirmsReal EstateInterior DesignHospitalityFitnessAutomotiveEducationE-commerceSaaSSolar / EV
Recognition
Held in high regard by the people I've worked with
Genuine, unsolicited recognition from teammates, team leads, managers and directors across the organisations I've worked with.
“I know it's not Thank You Thursday, but I wanted to give a shoutout to Sunny from the Paid Media team for taking the lead on a client escalation. He got on a call with the client, proposed a strategy, ensured action items were completed, and kept the client informed throughout the process. This is a great example of ownership and client care!”
“Special shoutout to Sunny for his outstanding knowledge and expertise in Google Ads. His ability to navigate and implement effective strategies is impressive. His attention to detail is remarkable and he tackles every task assigned to him, ensuring nothing is overlooked. Sunny consistently delivers high-quality work, making him an invaluable asset to our team.”
“Sunny is such an invaluable asset to the team. He works unbelievably hard and consistently works beyond his hours and on weekends to ensure everything runs smoothly. He is so talented and ambitious that it's contagious. Sunny thank you for all that you do, we are so lucky to have you and it is a pleasure working with you :)”
“Sunny is one of the most active team members among us; he never waits for his office hours to finish his assigned tasks.”
“Sunny is the one who is available every time for all of us. He is very helpful and works like a machine. Extremely knowledgeable and always helps the team at a very good level.”
“Unconditional support is what Sunny gives. Some call it support, Chuck Norris calls it 'a worthy ally'. Thank you, Sunny!”
Open to work
- Full-time
- 90-day notice period
- Contract · project · part-time · hourly
- Can start immediately
Remote availability — USA, UK, India or any time zone, 24/7
Want to discuss role fit?
Book a direct call for paid media, performance marketing, AI-assisted software engineering, QA, web/backend development or automation roles.