June 28, 2026
How we cut CPA by 41% without touching the budget
A teardown of the account restructure, creative system and measurement fixes that halved acquisition cost for a DTC brand in 90 days.
Most accounts don't have a spend problem. They have a structure problem. When this business came to us, they were spending $22k/month across Google and Meta with a blended CPA that had crept up 60% year over year.
The diagnosis
We started where we always start: measurement. If you can't trust the number, every optimization after it is a guess. Server-side tracking was under-reporting conversions by roughly 22%, which meant the algorithm was optimizing toward the wrong signal.
- Rebuilt conversion tracking with server-side CAPI
- Consolidated 40 fragmented ad sets into 6 clean structures
- Rebuilt the creative testing engine around a weekly cadence
Structure is strategy made durable. Fix the structure and the results compound on their own.
The result
Within 90 days, blended CPA fell 41% and monthly revenue grew 28% — on the same media budget. The lesson: efficiency is almost always hiding inside your existing spend.