Rescuing underperforming $15k–$30k/mo accounts
Promoted to own premium high-budget accounts and escalations — taking over problematic campaigns and restoring them to peak performance through rebuilds, QA and strategic roadmaps.
Illustrative — real client dashboards shared on request.
Where things stood.
At Growth99, the accounts that land on your desk as escalations are already in trouble: premium clients spending $15k–$30k a month, performance sliding, and the relationship one bad report from churning. Sunny was promoted to take these over — inheriting bloated structures, broken tracking and campaigns optimised to the wrong signals, with a client who needed results fast and a reason to stay.
- Client
- Premium Growth99 Clients
- Industry
- Multi-industry
- Discipline
- Paid Media
How it got fixed.
- 01
Forensic audit and QA
Started with a full teardown — tracking integrity, account structure, bidding, search terms and creative — to separate what was salvageable from what had to be rebuilt, and to give the client an honest read on day one.
- 02
Rebuild the account cleanly
Re-architected campaigns around real business outcomes: disciplined structure, tightened negatives, PMax and Search working together, and conversion tracking (GTM) fixed so the algorithm finally optimised toward revenue.
- 03
Lift conversion, not just clicks
Paired the media rebuild with CRO on the landing and intake experience, so the recovered traffic actually turned into booked, qualified leads.
- 04
Install a roadmap and review cadence
Set a strategic roadmap with bi-weekly performance reviews and proactive pacing — turning a reactive, at-risk account into a managed, forecastable one leadership could trust.
What changed.
Underperforming premium accounts were restored to peak — the work behind six ‘Best Performer’ awards and a 9.4x average healthcare ROAS.
