$400K+/mo across US, UK, UAE & Australia
12 years managing multi-channel campaigns for 500+ brands across healthcare, legal, e-commerce, hospitality, real estate, automotive and more — as a white-label partner to agencies and direct.
Illustrative — real client dashboards shared on request.
Where things stood.
Twelve years, 500+ brands, four continents — the throughline of the career, not a single account. Working across the US, UK, UAE and Australia (often as a white-label partner executing under agencies' brands) means every market has its own auction dynamics, compliance rules, currencies and buyer behaviour. The challenge is doing all of it to one standard, at scale, managing $400K+ a month without letting any single client's performance slip.
- Client
- 500+ Global Brands
- Industry
- Multi-industry
- Discipline
- Paid Media
How it got fixed.
- 01
One operating system, many markets
Applied a consistent playbook — clean structure, trustworthy tracking, value-based bidding and disciplined QA — so healthcare, legal, e-commerce, hospitality, real estate and automotive accounts all ran to the same senior standard.
- 02
Localise the execution
Adapted channel mix, messaging, budgets and bidding to each market's platforms, seasonality and regulation across the US, UK, UAE and Australia — never copy-pasting a US setup into a different auction.
- 03
Operate as a white-label partner
Executed under NDA for agencies as their invisible delivery team — reliable enough to trust with their own clients' premium spend and reputation.
- 04
Manage spend like a portfolio
Ran the whole book with portfolio-level pacing and reporting, moving budget to where it paid and keeping $400K+/mo productive across every market at once.
What changed.
A career-long track record: $400K+ in monthly spend, 500+ brands and four core markets — the depth behind every other case here.
