Qualified lead engines for law firms & local services
High-intent search plus optimized intake funnels for law firms, gyms, real estate, interiors, hotels and more — more qualified leads at a lower, more predictable cost per lead.
Illustrative — real client dashboards shared on request.
Where things stood.
Law firms and local-service businesses — gyms, real estate, interiors, hospitality — share the same problem: they don't need more clicks, they need more of the right calls. Across 150+ of these accounts the pattern repeated: budget spread thin over low-intent searches, leaky intake pages, and a cost per genuine lead that kept creeping up while sales chased enquiries that were never going to convert.
- Client
- Law Firms & Service Businesses
- Industry
- Legal & Local Services
- Discipline
- Lead Generation
How it got fixed.
- 01
Buy intent, not just keywords
Restructured campaigns around case value and buying intent — separating high-value, ready-to-act searches from research traffic — and built negative-keyword lists that stopped budget leaking to non-viable enquiries.
- 02
Rebuild the intake funnel
Shipped fast, trust-led landing pages per service with click-to-call and a qualifying form, so a visitor's first step already filtered for a real, workable lead.
- 03
Feed lead quality back into bidding
Piped qualified-lead signals back into the platforms so bidding optimised for the enquiries the business actually wanted — not raw form volume.
- 04
Drive cost per lead down, hold quality up
Ran continuous A/B tests on offer, copy and creative, tightening relevance until cost per lead fell up to 40% while lead quality rose across verticals.
What changed.
A repeatable qualified-lead engine across 150+ service brands — cheaper leads, better leads, and 7x+ ROAS across verticals.
