CRM developer in Delhi

Custom CRM development for Delhi businesses

Traders in Karol Bagh and the old city markets, and manufacturers in Okhla and Mayapuri, often receive enquiries from IndiaMART, Justdial, Google and plain phone calls, and the leads sit in four different places. I connect these sources so every enquiry becomes a record with the product asked about, quantity, city and the person who answered. A buyer from another state who asked for a catalogue gets it by WhatsApp within minutes, and a reminder tells the salesperson to ring back the next morning if nothing was said. Over a month the CRM shows which portal sent serious buyers and which only sent price checks, so renewal decisions rest on records instead of memory.

Coaching institutes and colleges in Delhi run admissions as a race: a parent fills a form after a Meta ad and ten other institutes call them within the hour. The CRM assigns each enquiry to a counsellor by course and batch, shows the time since it arrived, and escalates to a manager when nobody has called within a set limit. Hindi and Hinglish enquiries are handled by templates that are written in both forms, since many people type Hindi in Roman letters. Admission advertising is covered by the ASCI code, so templates avoid assured-result wording and stay with facts about courses, dates and fees.

Travel companies, hotels near Aerocity and wedding planners work to a calendar of seasons, so the CRM keeps a date field for the event or trip and lets managers filter the pipeline by month. Quote follow-ups are scheduled backwards from that date. Before any message goes out I test with sample contacts, add a preview step and cap how often one person is messaged; promotional SMS must also use DLT-registered templates. Because the DPDP Act 2023 covers booking and enquiry forms, the form records the purpose and consent. You receive the code, the data and a recorded walkthrough.