Open to full-time roles — 90-day notice

Custom software developer for the processes that spreadsheets and off-the-shelf tools cannot handle

I build custom software around how your business actually works: CRMs, back-end and API workflows, integrations between your tools, data imports and reporting. We start by writing down the process and what must never go wrong, then build it in stages with tests. You receive the source code, plain documentation and accounts in your own name, with no lock-in.

$400K+
Monthly ad spend managed
500+
Global brands scaled
12+
Years in performance marketing
22–30x
Peak ROAS (healthcare / IVF)

What you get

Scope document
the process, rules, data and must-never-fail cases in plain language.
Working software
the system for the agreed stages, running on hosting in your name.
Integrations
connections to your existing tools through their official APIs, with retries and logging.
Data migration
a reconciled import with counts, totals and a list of exceptions.
Reports
the numbers you used to assemble by hand, produced automatically.
Audit trail
a record of automated actions and changes, with alerts for failures.
Documentation
how it works, how to deploy it and what to do when it breaks.
Source code and handover
repository access, a recorded walkthrough and 30 days of fixes.

When custom software beats off-the-shelf

Buying software is usually right. It is cheaper, someone else maintains it and thousands of businesses have already found its rough edges. Custom software earns its cost in narrower situations: the process is your competitive advantage and no product models it, your staff spend hours copying data between systems that do not talk, a spreadsheet has become a business-critical database with one person who understands it, or you pay per user for features you do not use.

Before proposing anything I ask what would happen if I recommended a subscription tool instead. If a tool covers around eighty percent of the need, I will say so and may only build the missing connector. That honesty saves you money and keeps the custom part small, which is also what makes it maintainable.

What custom software usually replaces

The projects I see most often are not glamorous, which is why they pay back. They take a repeated manual job and make it a system that runs by itself and tells you when it fails.

  • The shared spreadsheet that holds leads, orders or stock and is edited by five people at once.
  • Copy-and-paste between a website form, a CRM, an accounting tool and a WhatsApp or e-mail inbox.
  • Monthly reports assembled by hand from ad platforms, analytics and sales data.
  • Quote, estimate or pricing calculations that depend on one person remembering the rules.
  • Approval chains run through e-mail where nobody can see the current status.
  • Scheduled jobs such as reminders, renewals, follow-ups and data clean-ups that someone does when they remember.

Scoping in writing before any code

Software goes wrong at the start when two people picture different things. I write the scope as a short document you can read in ten minutes: who uses the system, the steps of each process as they happen today, what the system does at each step, the data it stores, what it connects to and the cases that must never fail, such as double bookings, wrong totals or e-mails sent to the wrong person.

You review that document, correct it and sign it off. It becomes the checklist the finished system is tested against. Changes later are welcome, and each is written down with its effect on schedule, so growth in scope is a decision you make rather than something that creeps.

Back-end logic, APIs and integrations

Most custom software is an engine with a few screens on top. The engine receives events, applies rules, stores records and calls other systems through their APIs: payment providers, accounting tools, calendars, ad platforms, messaging services, your own website. I build these workflows in Node.js and TypeScript, with Python or PHP where the existing system already uses them, and I document every endpoint so that another developer can extend it.

Integrations fail in the real world, so I design for it. Calls are retried with limits, duplicates are detected so that one webhook does not create two orders, failures are logged without personal data, and a person is alerted when something needs a human. I also keep a record of every automated action, so you can answer the question of who or what changed this record.

Logic-heavy work I have already shipped

Where the rules are exact and the cost of error is real, I lean on testing. I have developed more than 100 automated trading strategies as MetaTrader 5 Expert Advisors in MQL4 and MQL5 and as TradingView PineScript, backtested and deployed live, which is a hard school for edge cases, rounding, timing and failure handling. I have also built a custom CRM with e-mail and WhatsApp automation and a Node.js platform running over twenty AI agents as background services.

I do not claim every system is the same. I do claim the habits carry over: define the rules precisely, test them against past data, deploy in small steps and watch the first live runs closely.

Data migration, documentation and ownership

Replacing a spreadsheet or an old system means moving its data. I import in stages: a copy first, counts and totals compared against the source, odd records listed for you to decide on, and only then the live cut-over, with the old system kept read-only for an agreed period.

You own everything: source code in your repository, the database and hosting in your accounts, and documentation written for a non-specialist, covering what the system does, how to deploy it, where the settings are and what to do when an alert arrives. After launch I provide 30 days of fixes, and a monthly plan is available for changes and monitoring.

How the work runs

  1. 01

    Walk through the process

    A call to see how the work happens today, who does it, where time is lost and what has gone wrong before.

  2. 02

    Write the scope

    A plain-language document of steps, rules, data, integrations and must-never-fail cases, reviewed and signed off by you.

  3. 03

    Plan the stages

    A split into stages that each deliver something usable, with a schedule and a list of what comes later.

  4. 04

    Build and demonstrate

    Working software shown on a staging link at the end of every stage, with tests for the rules written alongside.

  5. 05

    Migrate and run in parallel

    Data imported in a copy, reconciled against the source, then both systems run side by side before the cut-over.

  6. 06

    Launch and hand over

    Production setup, alerts, documentation, a recorded walkthrough and 30 days of fixes.

Tools and proof

Tools
Node.js, TypeScript, Python, PHP, SQL and MongoDB, REST APIs and webhooks, Next.js, Claude and Codex
Trading systems
100+ automated trading strategies in MQL4, MQL5 and PineScript, backtested and run live.
Custom CRM and automation
A custom CRM with e-mail and WhatsApp automation, plus a Node.js platform running 20+ AI agents.
Engineering degree
M.Tech in Computer Science and Engineering.
Business context
12+ years working with 500+ brands, so the software is built around how businesses sell and report.

Questions about custom software development

Look for a process that costs staff hours every week, a spreadsheet nobody dares to touch, or tools that cannot be connected. If a subscription tool already covers most of it, I will recommend that and only build what is missing.

It depends entirely on scope, so I do not quote a number from a title. After the scope document I give a fixed price per stage, or an hourly estimate with a cap, so you can decide stage by stage without a surprise.

Yes, and it is often the cheapest route. If the tools have APIs or webhooks, I build the connection, handle errors and duplicates, and leave the tools themselves in place.

The documentation, repository and accounts are yours, and the stack is a common one, so another developer can take over. I write the handover for a stranger, not for myself.

You give me real examples, including the awkward ones, and I turn them into automated tests before the code is written. At each stage you try the staging version with test data and tell me where it differs from reality.

Yes, I direct AI coding tools and then review, run and test the result myself, which makes stages faster. Rules that involve money, permissions or data migration get slower, line-by-line review and stricter tests.

Yes. I can build one part, review pull requests, write the integration or set up the tests, working remotely from India with overlap hours that suit your team, and following your repository conventions.

Custom software developer by country and city

Need custom software development?

Tell me the goal and the market; you get a plain answer and a fixed quote, usually within one working day.

Fastest reply on WhatsApp — usually within a couple of hours.

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Custom Software Developer for Business Systems | Sunny Guha