Open to full-time roles — 90-day notice

SaaS developer who builds a first version you can put in front of paying users

I build software-as-a-service products: the sign-up and login, the workspace each customer gets, the features they pay for, subscription billing and the admin console you run it from. Each customer's data is kept apart from every other customer's, and I add tracking so you can see who activates. I use Next.js and Node.js with AI-assisted development, and you own the code.

$400K+
Monthly ad spend managed
500+
Global brands scaled
12+
Years in performance marketing
22–30x
Peak ROAS (healthcare / IVF)

What you get

Product
the first working version of your SaaS, live on hosting in your name.
Accounts
sign-up, login, password reset, workspaces, invitations and roles.
Isolation
customer data separated per workspace, with tests that try to break it.
Billing
plans, subscriptions and failed-payment handling through your payment provider.
Admin console
customer search, plan changes, trials and support tools for your team.
Tracking
sign-up, activation and upgrade events in Analytics, ready for ad campaigns.
Operations
error alerts, uptime checks, automated backups and a staging copy.
Handover
source code, deployment notes, a settings list and a recorded walkthrough.

What makes SaaS different from an ordinary web application

A SaaS product is one application serving many separate customers at once, each of whom expects a private workspace, a monthly or yearly plan, and the feeling that the software belongs to them. That changes the engineering. You need accounts and teams inside accounts, plans that unlock or limit features, billing that survives failed cards and plan changes, and an architecture where a mistake for one customer can never leak into another.

Those parts are the same whether the product is a booking tool for clinics, a reporting dashboard for agencies or a compliance tracker for small manufacturers. I build them once, carefully, in a shared layer, so that the work you pay for goes into the features that make your product different.

Start with a version small enough to launch

Most SaaS projects fail from scope, not from code. The first version should do one job for one kind of customer well enough that they will pay or at least use it weekly. I help you cut the list to that job: one sign-up route, one core workflow, one plan, one way to take payment, and an admin screen so that you can support early users.

Everything else goes on a written list in priority order, with a note on what it would take to add. This keeps the first build short, gives you real usage data sooner, and lets you decide the next feature from evidence instead of guesses. If your research shows the idea needs a different shape, you have spent weeks, not a year.

Multi-tenant architecture and data isolation

The central design choice is how customer data is separated. In most products every record carries the id of the workspace that owns it, and every query on the server is limited to the signed-in user's workspace. Where the database supports it, I also add row-level rules so that the database itself refuses a cross-customer read even if application code has a bug.

Roles sit inside that boundary: owner, admin, member, viewer, or whatever your product needs. I write the tests that matter most for SaaS: user A in workspace one asking for workspace two's record, a member attempting an admin action, and a signed-out request. If these tests fail, the build does not ship.

Plans, billing and the admin console

Money flows through a payment provider such as Stripe or Razorpay rather than anything I write myself, so card details never touch your servers. The product reads the provider's events to start, change, pause and end subscriptions, handles failed payments with a grace period and e-mails the customer, and enforces plan limits such as seats, records or exports.

The admin console is how you operate the business. From it you can find a customer, see their plan and recent activity, resend an invitation, correct a record, extend a trial or switch a feature on for one account, without opening a database. I build it early because support is a daily job, not an afterthought.

Measuring activation, the part most developers skip

Twelve years in paid media taught me that a product is only as good as the numbers you can read. I wire in analytics from the start: sign-up, workspace created, first key action completed, invited a teammate, upgraded. With Google Analytics 4 and Tag Manager, and server-side events where they matter, you can see where new users stall and what each marketing channel actually brings in.

If you plan to advertise the product, the landing page, the sign-up flow and the conversion events are designed together, so a campaign can be judged on paying customers rather than clicks. I have built more than 100 landing pages and managed $400K+ a month of ad spend, so I know how this chain breaks.

Running it after launch

A live SaaS product needs monitoring, backups, dependency updates and a plan for outages. I set up error tracking and uptime alerts, automated database backups with a tested restore, and a staging copy where changes are tried first. Releases are small and each carries its tests, so the product improves without surprising your customers.

You hold the repository, hosting and payment accounts. I stay on for 30 days of fixes after launch, then either continue on a monthly plan or hand over to your own team using the written notes and a recorded walkthrough.

How the work runs

  1. 01

    Define the one job

    A discovery call and a one-page brief: who the first customer is, what job the product does for them and what they will pay for.

  2. 02

    Cut the scope

    A first-version feature list, a parked list in priority order, and the plan and billing rules written in plain words.

  3. 03

    Design accounts and data

    Workspaces, roles, plans and the data model, drawn and agreed before building starts.

  4. 04

    Build the core

    Sign-up, workspaces, the core workflow, billing and the admin console, delivered in weekly slices on a staging link.

  5. 05

    Test isolation and money

    Cross-customer and wrong-role tests, billing event tests with a payment provider's test mode, and device checks.

  6. 06

    Launch and learn

    Production setup, tracking, monitoring, backups, a recorded walkthrough and 30 days of fixes while the first users arrive.

Tools and proof

Tools
Next.js, React, TypeScript, Node.js, SQL and MongoDB, Stripe or Razorpay, Google Analytics 4, Claude and Codex
SaaS-style builds
Multi-tenant dashboards, custom CRMs and a Node.js platform running 20+ AI agents as background services.
Engineering background
M.Tech in Computer Science and Engineering, with AI-assisted software engineering as the current build method.
Growth side
12+ years in performance marketing and $400K+ a month of ad spend managed, so activation tracking is built in.
Landing pages
More than 100 landing pages built and tested against live budgets.

Questions about SaaS product development

A tightly scoped first version, with accounts, one core workflow, billing and an admin screen, often takes six to ten weeks. It depends on the number of integrations and how quickly you can decide and review, and I give a schedule with the quote.

If an existing tool already does the job for your customers, use it or white-label it. A custom SaaS makes sense when the workflow is distinct, when you want to sell it, or when the existing tools cannot be adapted. I will tell you which case you are in.

Each record belongs to a workspace, the server limits every query to the signed-in user's workspace, and where the database allows it I add row-level rules as a second barrier. Tests then try to read across workspaces and must fail.

I connect a payment provider such as Stripe or Razorpay, so card details never reach your server, and I build the plan logic, upgrades, failed-payment handling and invoices around it. I use the provider's test mode and test cards while building.

Yes, within reason: I use a standard stack, index the queries that matter, keep background jobs separate and write the code so another developer can extend it. I will say plainly when a later stage needs a larger rebuild.

Yes. The repository, database, hosting and payment accounts are in your name from the start, and I hand over notes and a recorded walkthrough so that you are never dependent on me.

Yes, paid media is my main discipline. I can plan the landing page, sign-up funnel and Google or Meta campaigns together, and report on paying customers rather than on clicks. You can also keep your own marketing team.

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Need SaaS product development?

Tell me the goal and the market; you get a plain answer and a fixed quote, usually within one working day.

Fastest reply on WhatsApp — usually within a couple of hours.

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SaaS Developer for MVPs & Multi-Tenant Products | Sunny Guha