Landing page designer who has built 100+ pages for paid campaigns and tests them against live budgets
I design and build landing pages for one purpose: turning a specific click into an enquiry, call, booking or sale. I have built more than 100 of them and tested them against live Google and Meta budgets. Each page has one offer, a fast mobile layout, a short form and tracking for every conversion, so you can see what a lead costs.
What you get
- Messaging brief
- the offer, audience, objections and the wording of headline and calls to action.
- Wireframe
- a section-by-section structure agreed before design.
- Landing page
- a mobile-first, accessible page in your brand, ready to host.
- Lead form
- a short, protected form with instant notification and a confirmation page.
- Call and WhatsApp buttons
- click-to-call and message buttons that are counted.
- Tracking
- GA4, Tag Manager, Google Ads conversions and Meta Pixel with Conversions API, tested.
- Speed report
- Core Web Vitals results on mobile before and after.
- Test plan
- a prioritised list of what to test next and how to read the results.
- Handover
- source files, editing notes and 30 days of fixes after launch.
Why a landing page is not a short homepage
A homepage serves many visitors with many goals. A landing page serves one visitor who arrived from a particular ad or search with one expectation, and it asks for one action. When the message on the page does not match the ad, or the page offers six choices, people leave, and you have paid for the click anyway. I spent 12+ years managing paid media, with $400K+ in monthly spend across 500+ brands, so I have watched the cost of a poor page appear in the cost per lead.
That is why I start with the traffic source rather than the layout. What did the person search or see, what are they hoping to get, what is their main doubt, and what is the one thing you want them to do? The answers decide the headline, the order of sections and what is left out.
What makes a landing page convert
There is no formula that works everywhere, which is why I test, but a few principles have held across healthcare, legal, home-services, education and e-commerce pages. The first screen says what you offer, for whom and what to do next. Proof appears early: reviews, results you can document, credentials, recognisable names with permission. The form asks only for what you need to follow up. And the page loads quickly on a mid-range phone.
Pages that work well on a desktop monitor often fail on a phone, where most paid traffic arrives. I design the phone layout first, check tap targets, call and WhatsApp buttons, form fields and keyboard behaviour on real devices, and then widen the design for tablets and laptops.
- One offer and one main call to action, repeated at sensible points down the page
- A headline that mirrors the ad or search term that brought the visitor
- Proof and reassurance near the form: reviews, certifications, a clear process, service promises you can actually keep, and clear privacy wording
- A short form, click-to-call and WhatsApp buttons, and an instant confirmation page
- Sections ordered to answer objections in the order a visitor raises them
- Accessibility to WCAG 2.2 AA: contrast, labels, keyboard use and visible focus
Speed, tracking and the setup problems I keep finding
Page speed and tracking decide whether a campaign can be judged at all. Audits turn up the same issues repeatedly: a heavy hero image delaying the first paint, scripts from a tag manager slowing the page, forms that submit but do not fire a conversion, conversions counted on page load, thank-you pages that can be reached directly and inflate numbers, and call buttons nobody is counting.
I build pages as lightweight Next.js, HTML or CSS pages, optimise images and fonts, and test Core Web Vitals on mobile. I set up Google Tag Manager, GA4 events, Google Ads conversions with enhanced conversions, the Meta Pixel with Conversions API, and CallRail where calls matter. Every conversion is tested with test data before any budget is switched on.
Conversion optimisation: testing without fooling yourself
Once a page has traffic, the work is to learn what changes behaviour. I test one meaningful thing at a time where traffic allows: the headline, the offer, the form length, the position of the call button, the type of proof, the page length. Changes to funnels and pages have helped cut cost per lead by up to 40 percent for clients, but a result like that belongs to its own accounts and gives no promise for yours.
Small accounts do not have enough traffic for formal split tests, and I will say so instead of reporting noise as a win. In those cases I make larger, evidence-based changes, compare periods carefully and look at the quality of leads, not only their number. A page that doubles form fills with unqualified leads has not improved the business.
From page to follow-up
A lead who waits a day for a reply is often gone. I connect forms to instant e-mail or WhatsApp notification, to a CRM where you have one, and to an automatic acknowledgement for the visitor. If you do not have a CRM, I can set up a simple lead sheet or build a custom CRM later.
I can design landing pages for your existing ad accounts, or build the pages and run the Google and Meta campaigns together so the two are optimised in the same place. Some clients keep another agency for ads, and I am equally happy to build the page and hand over clean tracking.
How I work
I work remotely from India with clients in many time zones. You see wireframes and a staging link early, give feedback on a shared board and get same-working-day replies. A single landing page is usually quick to deliver, while a set of pages for many services or locations is planned as a system, with shared components and individual copy for each page.
You own the pages, the code, the copy and the tracking accounts. I use AI tools to draft and test options, and I review every sentence and every line of code before it ships.
How the work runs
- 01
Traffic and offer review
The ad, keyword or audience the page serves, the offer, the price and the objections, plus any data from the current page.
- 02
Wireframe and messaging
A section-by-section outline with the headline, proof and call to action written before design begins.
- 03
Mobile-first design
Layouts in your brand, reviewed with you on a staging link.
- 04
Build and tracking
A fast page with forms, call and WhatsApp buttons and every conversion event configured.
- 05
Testing
Real-device checks, speed tests and tracking tests with test submissions before launch.
- 06
Launch and watch
The page goes live with ads or traffic, and I watch conversions, speed and form delivery over the first days.
- 07
Optimise
Tests on headline, offer, form and proof, judged on lead quality as well as lead count.
Tools and proof
- Tools
- Next.js, HTML, CSS and JavaScript, Figma, Google Tag Manager, Google Analytics 4, Meta Pixel and Conversions API, CallRail, Google Ads and Meta Ads
- Landing pages built
- More than 100 landing pages, tested against live Google and Meta budgets.
- Lead cost
- Funnel and page changes that cut cost per lead by up to 40% for clients.
- Ad spend managed
- $400K+ a month across 500+ brands, so pages are built with the cost of a click in mind.
- Client satisfaction
- 96% client satisfaction across engagements.
Questions about landing page design and conversion optimisation
I cannot honestly forecast it. A page that matches the ad, loads fast and tracks properly often lowers cost per lead, and changes have cut it by up to 40 percent for some clients, but your offer, price and market set the real result.
A single page with copy, design, build and tracking commonly takes one to two weeks once I have your offer, proof and brand assets. A set of pages for many services or places takes longer and is planned as a system.
Yes. I write the headline, section copy and calls to action from your offer and your customers' questions, then you review it. Regulated claims should also be checked by your own compliance adviser.
Yes. I audit speed, message match, form, proof and tracking, then change the elements most likely to matter. I compare before and after periods carefully and tell you when traffic is too low to draw a firm conclusion.
Where traffic allows. Small accounts rarely have enough visitors for a reliable split test, so I make larger evidence-based changes and compare periods instead of presenting noise as a result.
Yes. I set up Google Ads conversion tracking with enhanced conversions and the Meta Pixel with Conversions API, test each event, and can run the campaigns that send traffic to the page.
Yes. I mostly build in Next.js or plain HTML for speed, but I can work inside WordPress or Shopify when your team needs to edit pages itself. I explain the speed and flexibility trade-offs.
Landing page designer by country and city
- Landing page designer in AhmedabadAhmedabad firms usually pay by NEFT, RTGS or cheque against a GST invoice, with UPI for smaller sums. Traders and manufacturers pay close attention to the GSTIN and invoice format, and some deduct TDS before paying a professional fee, so I suggest agreeing these points in the quote.
- Landing page designer in BangaloreBangalore companies usually pay by bank transfer (NEFT or RTGS) against a GST invoice, and funded start-ups often follow a purchase-order or vendor-onboarding process with TDS deducted at source. It saves time to confirm the invoice details and payment schedule in writing at the start.
- Landing page designer in ChennaiChennai firms typically pay professional fees by NEFT or RTGS, and UPI for smaller amounts. Manufacturers and exporters expect a GST invoice with the supplier's GSTIN, and some deduct TDS at source, so invoicing details are best agreed in the written quote.
- Landing page designer in DelhiDelhi businesses typically pay professionals by bank transfer (NEFT or RTGS) and use UPI for smaller sums. Traders and companies expect a GST invoice with the supplier's GSTIN, and some deduct TDS before paying a technical or professional fee, so those details are best settled in the quote.
- Landing page designer in GurgaonGurgaon companies, especially larger corporates, usually pay professional fees by NEFT or RTGS after vendor onboarding, against a GST invoice with the supplier's GSTIN. TDS is commonly deducted at source and payment follows an agreed credit period, so these terms are best written into the quote.
- Landing page designer in HyderabadHyderabad companies mostly pay professional fees by NEFT or RTGS, with UPI for small amounts. IT and pharma buyers usually expect a GST invoice and a vendor form, and many deduct TDS before payment, so I suggest agreeing these details at the quote stage.
- Landing page designer in KolkataKolkata businesses mostly pay by NEFT, RTGS or cheque to a bank account, with UPI for smaller sums. Traders and companies expect a GST invoice with the supplier's GSTIN, and some deduct TDS, so I suggest settling invoicing details in the quote.
- Landing page designer in MumbaiMumbai companies commonly settle professional fees by NEFT or RTGS to a bank account, with UPI used for smaller amounts. Registered businesses expect a GST invoice, and many corporate and financial-services clients deduct TDS before paying, so it helps to agree the invoicing details in the quote.
- Landing page designer in NoidaNoida firms usually pay professional fees by NEFT or RTGS, and by UPI for smaller amounts, against a GST invoice. Companies with vendor processes may pay after a credit period and deduct TDS, so the invoicing terms are best written into the quote.
- Landing page designer in PunePune businesses commonly pay by NEFT or RTGS against a GST invoice, and manufacturing and IT buyers often work through a vendor registration and purchase order, with TDS deducted at source. Agreeing the invoice details and the payment schedule in the quote avoids delays later.
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Need landing page design and conversion optimisation?
Tell me the goal and the market; you get a plain answer and a fixed quote, usually within one working day.
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