SEO specialist for technical SEO, on-page, local search and AI-answer readiness, with tracking you can check
I am an SEO specialist who owns the technical and on-page side of search: crawling and indexing, site speed, structured data, titles, headings, internal links, local listings and files that help AI answer engines read your site. I measure progress in Search Console and GA4, not in promises. I work remotely from India and do not promise rankings. You own everything.
What you get
- Audit report
- a plain-language list of findings, each with the affected pages, the reason it matters and its priority.
- Search map
- a spreadsheet matching real queries to the page that should answer them.
- Technical fixes
- implemented changes or developer-ready tickets for indexing, redirects, speed and structured data.
- On-page rewrites
- titles, descriptions, headings and opening answers for the agreed pages.
- Structured data
- valid markup that matches visible content, tested before release.
- Sitemap and llms.txt
- files generated from your page list so they stay in step with the site.
- Local setup
- a cleaned Google Business Profile and a list of listing corrections.
- Tracking
- GA4 and Tag Manager events for forms, calls and WhatsApp, plus a Search Console view.
- Monthly report
- trends, shipped changes and next steps, in words you can forward to your team.
What I do as an SEO specialist
My SEO work covers the parts of search visibility that sit inside your own website and your own listings: whether Google and Bing can crawl and index the right pages, how fast those pages load on a phone, whether each page has a clear title, heading and purpose, whether structured data describes the business correctly, and whether the pages link to each other in a way that makes sense. I have 12+ years in performance marketing and more than 100 landing pages behind me, so I read a page the way a searcher and an advertiser would, and I care about what it produces after the visit.
I should be plain about the edges. Technical SEO, programmatic on-page work, structured data and AI-answer readiness are what I own end to end. Large-scale link building and digital PR are not my strength, and when a project needs them I say so and partner with a specialist rather than sell something I do not do well. Ranking also depends on competition, content quality and time, so I do not promise positions, traffic or a date by which anything will reach page one.
Technical SEO: what I check and fix first
Technical problems quietly cap everything else, so an engagement starts with an audit of crawling, indexing and speed. In audits I keep finding the same things: important pages blocked by a robots file or a stray noindex tag, duplicate versions of the same page on http and https or with and without a trailing slash, canonical tags that point somewhere unintended, sitemaps full of redirected or deleted URLs, faceted or parameter URLs creating thousands of near-copies, and pages that render a blank shell until JavaScript runs.
I work through Google Search Console, a crawler, server logs where I can get them, and real-user speed data. Core Web Vitals work means finding the actual cause: oversized hero images, fonts that block rendering, third-party scripts added by tag managers, layout that jumps as content loads. Fixes are listed in priority order with the page type affected, so your developer, or I, can work down the list.
- Crawl and index control: robots rules, canonicals, noindex use, redirects, status codes and sitemap hygiene
- Site architecture and internal links, so important pages are a few clicks from the home page
- Core Web Vitals and mobile usability, tested on real devices rather than only in a lab tool
- Structured data checked against what is actually visible on the page
- Migration planning: URL maps, redirects and before-and-after comparison so a redesign does not erase existing traffic
On-page SEO and content that answers a real search
On-page work begins with the searches behind your business: what people type, what they expect to find, and which page on your site should answer each one. I map queries to pages so two pages do not compete for the same search, then rewrite titles, descriptions, headings and opening paragraphs so each page says plainly what it is and who it is for. A clear first paragraph helps readers and also helps search engines and assistants lift an accurate answer.
Where programmatic work fits, for example a catalogue, a set of services across several locations, or hundreds of product or help pages, I build templates and rules rather than hand-editing each page, and I keep each page genuinely different in substance. Pages that differ only by a swapped place name are thin, and search engines treat them that way. I also use AI tools to draft and structure content, and every page is read, checked for facts and edited by me before it is published.
Local SEO for businesses that serve a place
If customers search for a service near them, local visibility depends on a consistent business name, address and phone number, a complete and accurate Google Business Profile, relevant categories and services, genuine reviews with replies, and location pages that say something real about the area served. I set these up and clean up inconsistencies, such as an old phone number on a directory or a duplicate listing.
I work remotely from India, so I never claim an office or presence in your city. For your business that is irrelevant, because local search rewards your real location, your real service area and your real customers. I handle the technical setup, the listing content and the review process, and you provide the facts about the premises and the work.
AI search and answer-engine readiness
More people now ask ChatGPT, Gemini, Perplexity or Google's AI features for recommendations instead of scrolling a results page. Nobody outside those companies can promise to be cited, but a site can be made easier to read and to quote. I put the answer first on each page, use clear headings and short factual paragraphs, add structured data such as Organization, LocalBusiness, Service, FAQPage and Article where it matches the visible content, and publish an llms.txt file that lists the pages you most want understood.
I keep the information consistent across your site, listings and profiles, because assistants cross-check. I also make sure the pages are not blocked from crawlers you want to allow, and I set a decision with you on which AI crawlers to permit. The sitemaps and llms.txt file on this website are generated from the same page list, so they cannot drift apart. I build the same pattern for clients.
Measurement and how I report
SEO reports often list rankings for a handful of flattering keywords. I would rather show what the business can act on: clicks and impressions by page and query from Search Console, organic sessions and conversions from GA4, which landing pages produce enquiries, and which fixes were shipped in the month. I set up GA4 and Google Tag Manager so organic leads from forms, calls and WhatsApp are counted, and I separate branded searches from non-branded ones so you can see growth beyond people who already know your name.
Search results move slowly and sometimes fall after a change before they recover, so I report trends over months and I flag what I do not yet know. If paid search runs alongside organic, I compare the two so you are not paying for clicks you would get anyway, and I use organic query data to find terms for ad campaigns.
How the work runs
- 01
Audit
A read-only review of crawling, indexing, speed, structure, on-page elements, structured data, listings and your Search Console and GA4 data, ending with a prioritised list of findings.
- 02
Search and page mapping
Real queries mapped to pages, with overlaps, gaps and pages that should be merged, rewritten or removed.
- 03
Technical fixes
Indexing, redirects, speed and structured data fixed in priority order, on a staging copy first when the site is complex.
- 04
On-page and content work
Titles, headings, opening answers, internal links and new or revised pages written for the searches that matter.
- 05
Local and AI-readiness setup
Google Business Profile and listing clean-up, llms.txt, schema and consistency checks across sources.
- 06
Tracking and reporting
GA4, Tag Manager and Search Console configured so organic enquiries are counted and reported by page.
- 07
Review and iterate
A monthly look at what moved, what did not and what to do next, with changes logged so cause and effect can be checked.
Tools and proof
- Tools
- Google Search Console, Google Analytics 4, Google Tag Manager, Semrush, Ahrefs, Core Web Vitals reports, Schema markup validators, Next.js
- Experience
- 12+ years in performance marketing, working from search data to conversion.
- Landing pages built
- More than 100 landing pages, built with page speed, structure and tracking in mind.
- Technical SEO scope
- Speed, schema, programmatic on-page work and llms.txt for AI answer engines are things I own end to end.
- Measurement
- GA4, Tag Manager and Search Console set up for lead tracking across 500+ brands.
Questions about search engine optimisation (SEO)
I cannot promise a position, and anyone who does is guessing. What I can do is remove technical blockers, match pages to real searches, improve content and structure, and report honestly what moves in Search Console over the following months.
Technical fixes can change crawling and indexing within days or weeks, while rankings for competitive searches usually take several months and sometimes longer. I report trends monthly and tell you what is working, what is not and what I am unsure about.
Not as a core service. I own technical SEO, on-page work, structured data and AI-answer readiness. If your project needs outreach or digital PR, I will say so and work with a specialist partner instead of selling you low-quality links.
It is a plain text file at your site root that lists and summarises the pages you want AI systems to understand. No one can promise it changes citations, but it is cheap to produce, and I generate it from your page list so it stays accurate.
Yes. Local visibility depends on your real address, service area, reviews and consistent listings, not on where I sit. I work remotely from India, handle the setup and clean-up, and you supply the facts about your premises and work.
It can if URLs, titles and content change carelessly. Before a redesign I list every URL that earns traffic, plan a redirect map, keep the content that performs and compare Search Console data before and after launch.
I use AI tools to research, outline and draft, and I read, fact-check and edit every page before it goes live. I avoid mass-produced pages that differ only by a swapped keyword, because they add little for readers or for search engines.
You do. I ask for access to your accounts and never move them into mine. All reports, files and recommendations are yours at the end, whether or not we keep working together.
SEO specialist by country and city
- SEO specialist in AhmedabadAhmedabad firms usually pay by NEFT, RTGS or cheque against a GST invoice, with UPI for smaller sums. Traders and manufacturers pay close attention to the GSTIN and invoice format, and some deduct TDS before paying a professional fee, so I suggest agreeing these points in the quote.
- SEO specialist in AustraliaAustralian businesses usually pay by bank transfer, quoting BSB and account number or a PayID, against a tax invoice, and consumers pay by card, Apple Pay and Google Pay, or with local buy-now-pay-later services such as Afterpay and Zip. GST of 10% applies to most goods and services where the supplier is registered.
- SEO specialist in BahrainBahraini businesses usually pay by bank transfer against an invoice, while online shoppers use cards, Apple Pay and the local BenefitPay wallet. Value added tax has applied in Bahrain since 2019 and the standard rate was raised to 10% in 2022, so registered businesses should show it correctly on invoices.
- SEO specialist in BangaloreBangalore companies usually pay by bank transfer (NEFT or RTGS) against a GST invoice, and funded start-ups often follow a purchase-order or vendor-onboarding process with TDS deducted at source. It saves time to confirm the invoice details and payment schedule in writing at the start.
- SEO specialist in ChennaiChennai firms typically pay professional fees by NEFT or RTGS, and UPI for smaller amounts. Manufacturers and exporters expect a GST invoice with the supplier's GSTIN, and some deduct TDS at source, so invoicing details are best agreed in the written quote.
- SEO specialist in DelhiDelhi businesses typically pay professionals by bank transfer (NEFT or RTGS) and use UPI for smaller sums. Traders and companies expect a GST invoice with the supplier's GSTIN, and some deduct TDS before paying a technical or professional fee, so those details are best settled in the quote.
- SEO specialist in DubaiDubai businesses usually pay by bank transfer or card against a tax invoice; 5% UAE VAT applies where the supplier is registered, and a trade licence number is often printed on both sides of the contract.
- SEO specialist in FinlandFinnish consumers often pay online through the payment buttons of their own banks, via providers such as Paytrail, as well as by card and invoice services like Klarna, while companies pay by SEPA bank transfer against an invoice. Value added tax, called ALV, has a standard rate of 25.5% since September 2024.
- SEO specialist in GurgaonGurgaon companies, especially larger corporates, usually pay professional fees by NEFT or RTGS after vendor onboarding, against a GST invoice with the supplier's GSTIN. TDS is commonly deducted at source and payment follows an agreed credit period, so these terms are best written into the quote.
- SEO specialist in HyderabadHyderabad companies mostly pay professional fees by NEFT or RTGS, with UPI for small amounts. IT and pharma buyers usually expect a GST invoice and a vendor form, and many deduct TDS before payment, so I suggest agreeing these details at the quote stage.
- SEO specialist in IndiaIndian businesses usually pay by bank transfer (NEFT, RTGS or IMPS), UPI or card against a GST invoice; GST is charged on most IT and marketing services where the supplier is registered, and some companies deduct TDS (tax deducted at source) before paying a professional or technical fee.
- SEO specialist in KolkataKolkata businesses mostly pay by NEFT, RTGS or cheque to a bank account, with UPI for smaller sums. Traders and companies expect a GST invoice with the supplier's GSTIN, and some deduct TDS, so I suggest settling invoicing details in the quote.
- SEO specialist in KuwaitKuwaiti businesses and shoppers commonly pay by bank transfer, KNET debit card, Apple Pay or cash on delivery, and the dinar is quoted to three decimal places. Contracts with overseas suppliers are normally agreed in writing before work starts.
- SEO specialist in LuxembourgLuxembourg businesses usually pay by SEPA bank transfer against an invoice, while consumers pay by card, mobile wallets and local payment apps, with some shoppers using Belgian and French methods because of cross-border habits. VAT in Luxembourg has the lowest standard rate in the EU, 17%, and companies selling across the EU should check the One Stop Shop rules with their accountant.
- SEO specialist in MumbaiMumbai companies commonly settle professional fees by NEFT or RTGS to a bank account, with UPI used for smaller amounts. Registered businesses expect a GST invoice, and many corporate and financial-services clients deduct TDS before paying, so it helps to agree the invoicing details in the quote.
- SEO specialist in NetherlandsDutch consumers pay online mostly with iDEAL, a bank-to-bank method, plus cards and buy-now-pay-later options, and business customers pay by SEPA bank transfer against an invoice. VAT, called BTW in Dutch, has a standard rate of 21%, and businesses selling across the EU should check the One Stop Shop rules with their accountant.
- SEO specialist in New ZealandNew Zealand businesses usually pay by bank transfer, called direct credit, against a tax invoice, and consumers pay by card, EFTPOS, Apple Pay and Google Pay, with buy-now-pay-later services such as Afterpay and Zip also widely used. GST of 15% applies to most goods and services where the supplier is registered.
- SEO specialist in NoidaNoida firms usually pay professional fees by NEFT or RTGS, and by UPI for smaller amounts, against a GST invoice. Companies with vendor processes may pay after a credit period and deduct TDS, so the invoicing terms are best written into the quote.
- SEO specialist in OmanOmani businesses usually settle by bank transfer against an invoice, and online buyers pay by card, with local wallets and cash on delivery still common for retail. Value added tax of 5% has applied in Oman since 2021 for registered businesses, which your accountant can confirm for your case.
- SEO specialist in PunePune businesses commonly pay by NEFT or RTGS against a GST invoice, and manufacturing and IT buyers often work through a vendor registration and purchase order, with TDS deducted at source. Agreeing the invoice details and the payment schedule in the quote avoids delays later.
- SEO specialist in QatarQatari businesses usually pay by bank transfer against an invoice, and online shoppers use international cards and Apple Pay. Local debit cards and buy-now-pay-later services are common at checkout, and tax treatment of online sales should be confirmed with your accountant before prices and invoices are set.
- SEO specialist in Saudi ArabiaSaudi businesses usually pay by bank transfer or card against a tax invoice. Consumers favour mada debit cards, Apple Pay and buy-now-pay-later services, and VAT at 15% applies where the supplier is registered, with e-invoicing rules run by ZATCA.
- SEO specialist in United Arab EmiratesUAE businesses usually pay by bank transfer or card against a tax invoice; where the supplier is registered for VAT the invoice shows the 5% UAE VAT. Overseas suppliers are normally agreed in writing before work starts, and UAE companies commonly ask for a trade licence number on both sides of a contract.
- SEO specialist in United KingdomUK businesses usually pay by bank transfer through Faster Payments or BACS, by card or by Direct Debit, against an invoice on 14 or 30-day terms. A VAT-registered business expects a VAT invoice, and the standard UK VAT rate is 20%.
- SEO specialist in United StatesUS businesses usually pay by ACH transfer, wire or card against an invoice, often on net-15 or net-30 terms. Sales tax in the US is set state by state and mostly applies to goods and some digital products, so a business normally asks its accountant whether it applies to a service.
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Need search engine optimisation (SEO)?
Tell me the goal and the market; you get a plain answer and a fixed quote, usually within one working day.
Fastest reply on WhatsApp — usually within a couple of hours.