Meta Ads expert for Facebook and Instagram who fixes Pixel and Conversions API tracking before scaling lead and sales campaigns
I manage Facebook and Instagram advertising for lead generation and e-commerce. That includes Meta Pixel and Conversions API setup with event deduplication, audience and creative testing, lead forms and landing pages, catalog and Advantage+ campaigns, and retargeting. I have run Meta alongside Google across $400K+ in monthly spend and 500+ brands, and you keep ownership of the ad account.
What you get
- Tracking setup
- Meta Pixel and Conversions API with deduplication, verified in Events Manager.
- Campaign structure
- prospecting, retargeting and, for shops, catalog campaigns built to your goal.
- Creative briefs
- concepts and formats for Reels, Stories, feed and carousels.
- Ad copy
- headlines and primary text written and tested in several angles.
- Lead capture
- instant forms or landing page, connected to your CRM or WhatsApp.
- Audience plan
- first-party lists, lookalikes and retargeting windows with exclusions.
- Policy check
- ads reviewed against Meta's rules before submission.
- Reporting
- weekly note and monthly review on leads, cost per result and ROAS.
What I handle as a Meta Ads expert
I plan, launch and run paid campaigns on Facebook and Instagram, including Reels, Stories and the feed. The work covers campaign structure, audiences, creative direction, ad copy, lead forms, landing pages, catalog campaigns for shops, retargeting and weekly reporting. I treat Meta as one part of a larger paid plan, so the numbers I report can be compared against what you also get from Google and from your own sales records.
My experience comes from paid media for more than 500 brands over twelve years, with total monthly spend of $400K+ across Google and Meta, most of it for healthcare, local services and e-commerce. For a home and building retailer I worked on Meta catalog, dynamic and Advantage+ campaigns beside Google Shopping and Performance Max. Those results belong to those accounts; your results will depend on your offer, price, creative and how quickly your team follows up.
Tracking: Meta Pixel, Conversions API and event deduplication
Browser privacy changes and ad blockers mean the Meta Pixel alone often under-reports what happens on your site. The Conversions API sends events from your server as well, which gives Meta a more complete signal to optimise on. The catch is that the same purchase or lead can then arrive twice, from the browser and from the server, unless both carry a matching event ID so Meta can merge them.
I set up Pixel and Conversions API through Google Tag Manager or your platform's integration, add event deduplication, choose which events count as the optimisation goal, and test with Meta's Events Manager before spending. For lead businesses I also pass the outcome back from your CRM where possible, so Meta learns the difference between a form fill and a genuine enquiry.
- Pixel and Conversions API sending matched events with shared IDs
- Standard and custom events chosen around your real funnel
- Domain verification and aggregated event priorities checked
- Test events confirmed in Events Manager before launch
Lead generation on Meta: forms, pages and lead quality
Meta lead forms are quick for users and cheap per lead, but a cheap lead is not always a good one. A short instant form attracts casual taps; adding a question or two, or sending people to a landing page with a proper message, usually lowers volume and raises quality. I test both routes against what your sales team actually closes and keep whichever produces better customers, not the lowest cost per lead.
Speed of reply matters as much as the ad. I connect lead forms to your CRM, WhatsApp or e-mail so a person or an automated first message reaches the lead within minutes. I have built more than 100 landing pages and designed funnels that reduced cost per lead by up to 40 percent for clients, so I look at the page and the follow-up when Meta results disappoint, rather than blaming the audience.
E-commerce: catalog, Advantage+ and retargeting
For online shops I connect the product catalog, check the feed for missing prices, images and availability, and build campaigns that show relevant products to people who have browsed. Advantage+ shopping campaigns can work well when the pixel data is clean and the catalog is healthy, and badly when either is poor, so I look at those first.
I also build retargeting in layers: product viewers, cart abandoners and past buyers, each with a window and message that suits it. Reporting looks at return on ad spend and, where the data allows, contribution after product cost, since high revenue on low-margin items can hide a loss.
Creative and testing, without guessing
On Meta the creative does most of the targeting. I brief short videos, static images and carousels around one clear message each, write the copy, and review what you already have. New concepts are tested against a fixed budget for long enough to judge them, and I change one variable at a time so we know what made the difference.
I use AI tools such as ChatGPT, Claude and Gemini for first drafts of copy, angle ideas and audience thinking, then edit by hand. I follow Meta's advertising policies, which matter particularly for health, finance and housing, and I tell you early when an idea is likely to be rejected or put your ad account at risk.
Account ownership, reporting and how we work together
Your Business Manager, ad account, Pixel and Facebook page remain yours. I request partner access, so you keep the data, audiences and history if we stop working together. I never ask for your personal Facebook password.
Reporting is a weekly note and a monthly review focused on leads, qualified leads, cost per result, sales and ROAS. I work remotely from India with clients in different time zones, and I am reachable on WhatsApp or e-mail, usually within a few hours.
How the work runs
- 01
Review the account and goals
I look at past campaigns, tracking, page and offer, and agree what a lead or sale is worth and how it will be measured.
- 02
Fix Pixel and Conversions API
Events are sent from browser and server with matching IDs, then tested in Events Manager before any budget is spent.
- 03
Build structure and audiences
Campaigns are split by goal, with broad, interest, lookalike and retargeting audiences kept clearly separate.
- 04
Produce creative
Briefs, copy and formats for Reels, Stories and feed, with the first batch designed for testing different messages.
- 05
Launch and learn
Campaigns run through Meta's learning phase without constant edits, then budgets move toward what performs.
- 06
Connect leads to follow-up
Lead forms feed your CRM, WhatsApp or e-mail so a reply goes out quickly and the outcome is recorded.
- 07
Report and iterate
A weekly note and monthly review on cost, quality and sales, with the next creative tests planned.
Tools and proof
- Tools
- Meta Ads Manager, Meta Pixel and Conversions API, Google Tag Manager, GA4, Shopify, CallRail, Zapier and WATI, Claude and ChatGPT for copy drafts
- Scale
- 12+ years of paid media, $400K+ managed monthly across Google and Meta, 500+ brands.
- Tracking
- Conversion tracking with GTM, GA4, CallRail, Meta Pixel and CAPI, including event deduplication.
- E-commerce
- Meta catalog, dynamic and Advantage+ campaigns within a 9-12x average e-commerce ROAS programme.
- Lead cost
- Cost per lead reduced by up to 40 percent through funnel and landing page work.
Questions about Meta Ads management for Facebook and Instagram
In most cases it is worth adding. The Pixel can miss events blocked by browsers, and the Conversions API fills the gap from your server. Both must share event IDs so each action is counted once.
Easy instant forms attract casual taps, and slow follow-up makes it worse. I add qualifying questions or a landing page, reply within minutes and compare sources by closed customers, not by cost per form.
Meta needs a learning period with enough conversions, often a couple of weeks, so early numbers can mislead. I avoid constant edits in that window and judge by trends once data builds up.
Yes. Both are placed through the same Meta Ads Manager account, and I choose placements such as Reels, Stories and feed based on where your results come from rather than defaulting to everything.
I write the briefs, copy and structure, review your existing assets and can direct simple creative. For polished video or photography, I work with your designer or recommend that you hire one.
Yes, I have run many healthcare accounts. Meta restricts targeting and claims in health, so I write within those rules and tell you in advance when an idea is likely to be rejected.
Yes. The Business Manager, ad account, Pixel and page are yours, and I get partner access only. If we stop working together, your data, audiences and campaign history stay with you.
With one tracking plan across both, UTM tagging and your CRM or sales data, so leads and sales are traced to the platform. Meta often assists a sale that Google gets credit for, so I look at both.
Meta Ads expert by country and city
- Meta Ads expert in AhmedabadAhmedabad firms usually pay by NEFT, RTGS or cheque against a GST invoice, with UPI for smaller sums. Traders and manufacturers pay close attention to the GSTIN and invoice format, and some deduct TDS before paying a professional fee, so I suggest agreeing these points in the quote.
- Meta Ads expert in BangaloreBangalore companies usually pay by bank transfer (NEFT or RTGS) against a GST invoice, and funded start-ups often follow a purchase-order or vendor-onboarding process with TDS deducted at source. It saves time to confirm the invoice details and payment schedule in writing at the start.
- Meta Ads expert in ChennaiChennai firms typically pay professional fees by NEFT or RTGS, and UPI for smaller amounts. Manufacturers and exporters expect a GST invoice with the supplier's GSTIN, and some deduct TDS at source, so invoicing details are best agreed in the written quote.
- Meta Ads expert in DelhiDelhi businesses typically pay professionals by bank transfer (NEFT or RTGS) and use UPI for smaller sums. Traders and companies expect a GST invoice with the supplier's GSTIN, and some deduct TDS before paying a technical or professional fee, so those details are best settled in the quote.
- Meta Ads expert in GurgaonGurgaon companies, especially larger corporates, usually pay professional fees by NEFT or RTGS after vendor onboarding, against a GST invoice with the supplier's GSTIN. TDS is commonly deducted at source and payment follows an agreed credit period, so these terms are best written into the quote.
- Meta Ads expert in HyderabadHyderabad companies mostly pay professional fees by NEFT or RTGS, with UPI for small amounts. IT and pharma buyers usually expect a GST invoice and a vendor form, and many deduct TDS before payment, so I suggest agreeing these details at the quote stage.
- Meta Ads expert in KolkataKolkata businesses mostly pay by NEFT, RTGS or cheque to a bank account, with UPI for smaller sums. Traders and companies expect a GST invoice with the supplier's GSTIN, and some deduct TDS, so I suggest settling invoicing details in the quote.
- Meta Ads expert in MumbaiMumbai companies commonly settle professional fees by NEFT or RTGS to a bank account, with UPI used for smaller amounts. Registered businesses expect a GST invoice, and many corporate and financial-services clients deduct TDS before paying, so it helps to agree the invoicing details in the quote.
- Meta Ads expert in NoidaNoida firms usually pay professional fees by NEFT or RTGS, and by UPI for smaller amounts, against a GST invoice. Companies with vendor processes may pay after a credit period and deduct TDS, so the invoicing terms are best written into the quote.
- Meta Ads expert in PunePune businesses commonly pay by NEFT or RTGS against a GST invoice, and manufacturing and IT buyers often work through a vendor registration and purchase order, with TDS deducted at source. Agreeing the invoice details and the payment schedule in the quote avoids delays later.
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Need Meta Ads management for Facebook and Instagram?
Tell me the goal and the market; you get a plain answer and a fixed quote, usually within one working day.
Fastest reply on WhatsApp — usually within a couple of hours.