E-commerce website developer who builds the store and runs the Shopping, Performance Max and Meta ads that feed it
I build online stores and then advertise them. The build covers catalogue structure, product pages, a fast mobile checkout, product feeds and tracking; the advertising covers Google Shopping, Performance Max and Meta catalogue campaigns. On e-commerce accounts I have averaged 9 to 12 times return on ad spend, a figure from specific accounts and not a promise for yours.
What you get
- Store build
- a mobile-first online store with catalogue, product pages, cart and checkout.
- Product structure
- categories, filters, titles and attributes written for shoppers and for feeds.
- Payments and delivery
- payment methods, shipping rules, tax settings and order notifications.
- Merchant Center feed
- a cleaned feed with disapprovals fixed and rules documented.
- Tracking
- GA4 e-commerce events, Google Ads conversions and Meta Pixel with Conversions API.
- SEO basics
- product schema, titles, descriptions, sitemap and redirects from any old store.
- Ad campaigns
- Google Shopping, Performance Max and Meta catalogue campaigns with documented budgets.
- Product report
- revenue and return by product, so spend follows profit.
- Handover
- admin training, a recorded walkthrough and 30 days of fixes after launch.
Building a store and advertising it are one job
Most stores that struggle have two separate problems that look like one: the site makes buying harder than it should be, and the advertising sends the wrong people to it. Developers rarely see the ad account and ad managers rarely touch the store. I do both, with 12+ years in performance marketing and $400K+ in monthly ad spend managed across 500+ brands, so the store is designed with the cost of a click in mind and the campaigns are built on a catalogue I helped structure.
That joint view changes decisions. Product titles are written for the shopper and for the shopping feed. Category pages are built to catch search demand and to land ad traffic. Checkout is tested on a phone, because that is where most orders start. And conversion tracking is part of the build, not an afterthought added when the ads underperform.
The store build
I build on Shopify when a merchant wants a proven platform with its own admin, apps and payments, and as a custom Next.js and React storefront when the catalogue, pricing rules or design call for more control. I recommend by need and not habit: a store with a few hundred products and standard rules is usually better on Shopify, and I will say so.
Whichever route is chosen, the same fundamentals apply, and I work through them in order.
- Catalogue and navigation designed around how shoppers search, with filters that work on a phone
- Product pages with clear photography, specifications, shipping and returns information, reviews and a visible price and buy button
- A short checkout with guest purchase, the payment methods your customers use and clear delivery and tax information
- Speed work: optimised images, limited apps and scripts, and Core Web Vitals checked on mobile
- Product structured data, titles, descriptions and clean URLs, so product pages can appear properly in search
- Order and stock notifications, a returns process and admin accounts for your team
Product feeds and Google Merchant Center
Google Shopping and Performance Max run on the product feed, and a weak feed caps results however well the campaigns are managed. Audits often find missing GTINs and brands, vague titles that leave out colour or size, wrong availability or price compared with the page, rejected items nobody noticed, and variants bundled so that one poor seller hides several good ones.
I clean and structure the feed, fix disapprovals in Merchant Center, write titles and attributes in the order shoppers search, and split products into groups so budget follows profitability. Feed rules are documented, so the fix survives the next catalogue upload.
E-commerce advertising: Shopping, Performance Max and Meta catalogue
On Google I run Shopping and Performance Max with clean conversion signals, brand exclusions where they help and product-level reporting, because an average return across the whole catalogue hides the products that lose money. On Meta I build catalogue, dynamic and Advantage+ campaigns with retargeting for visitors who viewed a product or abandoned a basket, and I test creative against cost per purchase.
My results on e-commerce accounts have averaged 9 to 12 times return on ad spend, and showroom-visit campaigns for home and building retail brands have reached 30 to 40 times. They come from specific accounts and sectors, with their margins and repeat-purchase patterns, and they are not a forecast for your store. I plan budgets from your margin, because the return you need to break even is different for every shop.
Tracking that the ads can trust
Both platforms optimise on the purchases you report, so broken tracking wastes spend invisibly. I set up Google Tag Manager, GA4 e-commerce events, Google Ads conversion tracking with enhanced conversions, and the Meta Pixel with the Conversions API and deduplication, then compare the totals against real orders in your platform. A common finding is revenue counted twice, or refunds never subtracted.
I also arrange consent handling where regulations such as GDPR or the UK rules require it, and server-side tracking where browser blocking loses a large share of purchases. I explain the trade-offs and I am not giving legal advice, so check obligations with your own adviser.
Working with me
I work remotely from India with clients in many time zones, and the store and ad accounts remain in your name. A typical project is a fixed-scope store build with a staging link at every stage, followed by an optional monthly arrangement for advertising and conversion testing. If you already have a store, I can start with an audit of the site, feed, tracking and accounts, which is yours to keep.
Shopping advertising depends on product margin, pricing against competitors, delivery promises and reviews, all of which sit on your side. I flag what I see, such as a price well above the market or a slow delivery window, because no campaign setting fixes those.
How the work runs
- 01
Business and catalogue review
Margins, products, customers, competitors, shipping and your current platform and accounts, so the plan starts from real numbers.
- 02
Platform and structure decision
Shopify or a custom storefront, with the catalogue, navigation and checkout laid out and agreed in writing.
- 03
Design and build
Mobile-first templates, product and category pages, checkout, payments and notifications, reviewed on a staging link.
- 04
Feed and tracking set-up
Merchant Center feed, GA4 e-commerce events, Google Ads and Meta conversion tracking, tested against test orders.
- 05
Launch
Redirects from any old store, sitemap submission, a payment and delivery test and a watch on the first orders.
- 06
Advertising launch
Shopping, Performance Max and Meta catalogue campaigns started with budgets set from your margin.
- 07
Optimise
Product-level reviews, feed improvements, creative tests and conversion-rate changes, reported monthly.
Tools and proof
- Tools
- Shopify, Next.js, React, Google Merchant Center, Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager
- E-commerce return
- 9-12x average ROAS on e-commerce accounts, from Shopping, Performance Max and Meta catalogue campaigns.
- Showroom visits
- 30-40x ROAS on showroom-visit campaigns for home and building retail brands.
- Ad spend managed
- $400K+ a month across 500+ brands.
- Certification
- Google Ads Partner certified, including Shopping certification.
Questions about e-commerce website development and e-commerce advertising
Shopify suits most stores with standard products, payments and shipping, and it saves build time. A custom storefront makes sense for unusual pricing, complex catalogues or a design that a theme cannot deliver. I recommend by your needs and say what each option costs in effort and flexibility.
Yes. Building and advertising are one workflow for me. I run Google Shopping, Performance Max and Meta catalogue campaigns, and I can do the ads alone if you already have a store or an agency builds the site.
I have averaged 9 to 12 times on some e-commerce accounts, but your result depends on margin, price, competition, reviews and delivery. I plan from the break-even return your margin requires, and I do not promise a figure.
Common causes are price or availability that differs from the page, missing GTINs or brands, policy-sensitive wording and broken landing pages. I check Merchant Center diagnostics, fix the feed rules and re-submit, so the correction repeats on every upload.
Yes. I map products, customers and orders where the platform allows, keep or redirect every URL that earns traffic, test checkout and compare search traffic before and after the move.
I connect the payment providers and tax settings available for your country, using their hosted or certified components, and I never handle raw card data. Tax and invoicing rules vary by country, so confirm the details with your accountant.
Yes. The store, Merchant Center, ad accounts, analytics and domain stay in your name. I work as an added user and hand over documentation at the end.
E-commerce website developer by country and city
- E-commerce website developer in AhmedabadAhmedabad firms usually pay by NEFT, RTGS or cheque against a GST invoice, with UPI for smaller sums. Traders and manufacturers pay close attention to the GSTIN and invoice format, and some deduct TDS before paying a professional fee, so I suggest agreeing these points in the quote.
- E-commerce website developer in BangaloreBangalore companies usually pay by bank transfer (NEFT or RTGS) against a GST invoice, and funded start-ups often follow a purchase-order or vendor-onboarding process with TDS deducted at source. It saves time to confirm the invoice details and payment schedule in writing at the start.
- E-commerce website developer in ChennaiChennai firms typically pay professional fees by NEFT or RTGS, and UPI for smaller amounts. Manufacturers and exporters expect a GST invoice with the supplier's GSTIN, and some deduct TDS at source, so invoicing details are best agreed in the written quote.
- E-commerce website developer in DelhiDelhi businesses typically pay professionals by bank transfer (NEFT or RTGS) and use UPI for smaller sums. Traders and companies expect a GST invoice with the supplier's GSTIN, and some deduct TDS before paying a technical or professional fee, so those details are best settled in the quote.
- E-commerce website developer in GurgaonGurgaon companies, especially larger corporates, usually pay professional fees by NEFT or RTGS after vendor onboarding, against a GST invoice with the supplier's GSTIN. TDS is commonly deducted at source and payment follows an agreed credit period, so these terms are best written into the quote.
- E-commerce website developer in HyderabadHyderabad companies mostly pay professional fees by NEFT or RTGS, with UPI for small amounts. IT and pharma buyers usually expect a GST invoice and a vendor form, and many deduct TDS before payment, so I suggest agreeing these details at the quote stage.
- E-commerce website developer in KolkataKolkata businesses mostly pay by NEFT, RTGS or cheque to a bank account, with UPI for smaller sums. Traders and companies expect a GST invoice with the supplier's GSTIN, and some deduct TDS, so I suggest settling invoicing details in the quote.
- E-commerce website developer in MumbaiMumbai companies commonly settle professional fees by NEFT or RTGS to a bank account, with UPI used for smaller amounts. Registered businesses expect a GST invoice, and many corporate and financial-services clients deduct TDS before paying, so it helps to agree the invoicing details in the quote.
- E-commerce website developer in NoidaNoida firms usually pay professional fees by NEFT or RTGS, and by UPI for smaller amounts, against a GST invoice. Companies with vendor processes may pay after a credit period and deduct TDS, so the invoicing terms are best written into the quote.
- E-commerce website developer in PunePune businesses commonly pay by NEFT or RTGS against a GST invoice, and manufacturing and IT buyers often work through a vendor registration and purchase order, with TDS deducted at source. Agreeing the invoice details and the payment schedule in the quote avoids delays later.
Related services
- Website designerFast, accessible websites designed to turn visitors into enquiries: design, build, SEO basics, tracking and a CRM link. 12+ years in paid media and conversion work.
- Google Ads expertGoogle Ads management and audits for lead generation and e-commerce: Search, PMax, Demand Gen, AI Max, Shopping and YouTube, with proper conversion tracking.
- Meta Ads expertMeta Ads management for lead generation and e-commerce on Facebook and Instagram: Pixel and CAPI tracking, creative testing, catalog and Advantage+ campaigns.
- Landing page designerLanding page design and conversion optimisation for Google and Meta campaigns: one offer, fast mobile pages, tracked forms and calls, and tests on live budgets.
- SEO specialistTechnical SEO, on-page SEO, local SEO and AI-search readiness (structured data, llms.txt), measured in Search Console and GA4. Remote, no ranking promises.
Need e-commerce website development and e-commerce advertising?
Tell me the goal and the market; you get a plain answer and a fixed quote, usually within one working day.
Fastest reply on WhatsApp — usually within a couple of hours.