Serving Australia remotely

Google Ads expert in Australia

Australian customers search by suburb, check Google reviews and often call straight away, so a Google Ads account here should be built around service areas, calls and Business Profile signals. I have run campaigns for clients in Australia, working remotely from India, and I hold the Google Ads Partner certification, with $400K+ in monthly spend managed. The ad account stays yours, and I have no Australian office.

Based in India and working remotely: no office in Australia, and video calls at times that suit you. Australia has several time zones: AEST is UTC+10 for Sydney, Melbourne and Brisbane, with Sydney and Melbourne moving to UTC+11 during daylight saving from early October to early April; Adelaide is UTC+9:30 (UTC+10:30 in daylight saving), Darwin is UTC+9:30 all year, and Perth is UTC+8 all year. India is UTC+5:30, so Sydney and Melbourne are 4 hours 30 minutes ahead in winter and 5 hours 30 minutes ahead in summer, and Perth is 2 hours 30 minutes ahead. The working week is Monday to Friday, so the Australian afternoon matches my morning.

$400K+
Monthly ad spend managed
500+
Global brands scaled
12+
Years in performance marketing
22–30x
Peak ROAS (healthcare / IVF)

Google Ads management for Australia businesses

For trades and home services, urgency decides the account. A blocked drain or failed switchboard is searched at odd hours, so I build call-focused Search campaigns with call assets, ad schedules matched to who actually answers, and location targeting down to the suburbs you service, with negatives for DIY and job-seeker searches. Calls over a set length are counted as conversions, and I compare them with real bookings. A builder in Brisbane and an electrician in Perth need different radius settings, since Australian distances are large and a wide net wastes money. The aim is more booked jobs from the same spend, not more clicks, and I report both so the difference is visible.

Health and education need more care. Dental, physiotherapy, skin and medical clinics advertise under the national guidelines for registered health practitioners, so I avoid testimonials, before-and-after claims and exaggerated outcomes, and ask the practice to approve every ad. For colleges and course providers, campaigns follow intake periods, with separate pages for international students. Property and e-commerce accounts have their own habits: listing and project pages for agents and developers, and Shopping feeds with GST-inclusive prices, shipping to distant addresses and buy-now-pay-later options for stores. Where a clinic or agent has several locations, each location gets its own campaign, budget and call tracking number.

Time zones are workable. Sydney and Melbourne are 4 hours 30 minutes ahead of India in winter and 5 hours 30 minutes in summer, and Perth is 2 hours 30 minutes ahead, so the Australian afternoon matches my morning and I can answer questions within the same day. I check that forms and call tracking comply with the Privacy Act and Spam Act expectations, that the privacy policy is clear, and that end-of-financial-year sales on 30 June are planned weeks ahead. Each month I send a short plan covering what changed, what was learned and what comes next.

Working with a remote specialist from Australia

Time zone
Australia has several time zones: AEST is UTC+10 for Sydney, Melbourne and Brisbane, with Sydney and Melbourne moving to UTC+11 during daylight saving from early October to early April; Adelaide is UTC+9:30 (UTC+10:30 in daylight saving), Darwin is UTC+9:30 all year, and Perth is UTC+8 all year. India is UTC+5:30, so Sydney and Melbourne are 4 hours 30 minutes ahead in winter and 5 hours 30 minutes ahead in summer, and Perth is 2 hours 30 minutes ahead. The working week is Monday to Friday, so the Australian afternoon matches my morning.
How projects there are usually paid
Australian businesses usually pay by bank transfer, quoting BSB and account number or a PayID, against a tax invoice, and consumers pay by card, Apple Pay and Google Pay, or with local buy-now-pay-later services such as Afterpay and Zip. GST of 10% applies to most goods and services where the supplier is registered. Local currency: AUD.
Languages
English
Rules that apply
The Privacy Act 1988 and the Australian Privacy Principles govern personal information, overseen by the Office of the Australian Information Commissioner, so forms and tracking need a clear privacy policy and sensible handling of data.

What Google Ads management covers

Account audit
a written review of structure, search terms, settings, tracking and pages, with priorities.
Tracking setup
Tag Manager, GA4, enhanced conversions and call tracking tested before launch.
Campaign build
Search, Performance Max, Demand Gen, AI Max, Display, Video or Shopping as your goals need.
Ad copy and assets
responsive search ads and creative briefs written for your offer.
Negative keyword lists
built at launch and updated from the search terms report.
Landing page advice
specific changes, or a page built and tested by me.

Google Ads expert in Australia: questions

Yes. I have run campaigns for clients in Australia, among the USA, UK, UAE and India, working remotely from India. I do not have an Australian office, and the account always stays in your name.

I set locations to the suburbs and radius you really serve, review the location report, exclude areas that bring poor calls, and write ads that name the service area so searchers know you cover them.

Registered health practitioners follow national advertising guidelines, so I avoid testimonials and exaggerated outcomes, keep claims factual and have the practice approve every ad before it goes live.

Not much. Sydney is 4 hours 30 to 5 hours 30 minutes ahead and Perth 2 hours 30, so your afternoon is my morning, and questions or search term reviews are handled the same day.

Mainly structure, tracking and ongoing judgement. I set up conversion measurement correctly, keep wasted search terms out, choose bidding that fits your goal and review the account every week, which takes time most owners do not have.

It depends on your cost per lead and how many customers you want, so I work it out from your margins and the likely click cost in your market. I will not name a figure before looking at your numbers.

Yes. I have run advertising campaigns for clients in Australia, working remotely from India. I do not have an Australian office, and meetings are held on video calls.

How the work runs

  1. 01

    Read-only audit

    I review the account, tracking and landing pages without changing anything and write down what is wasting money and what is working.

  2. 02

    Set goals and numbers

    We agree what a lead or sale is worth, what you can pay for one and how success will be reported.

  3. 03

    Fix tracking

    Tag Manager, GA4, enhanced conversions, call tracking and CRM feedback are corrected before budgets move.

  4. 04

    Rebuild or launch structure

    Campaigns are organised by intent and product, with ads, assets, negatives and bidding set to your goal.

  5. 05

    Test and refine

    Search terms, audiences, ads and landing page versions are reviewed weekly and changed one thing at a time.

  6. 06

    Report and plan

    A monthly review of leads, cost, quality and sales, with a short plan for the next month.

Google Ads expert for Australia: get a quote

Tell me the goal; you get a plain answer and a fixed quote, usually within one working day.

Fastest reply on WhatsApp — usually within a couple of hours.

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Google Ads Expert in Australia | Sunny Guha