Performance marketing consultant who owns paid media strategy, measurement, conversion rate and reporting as one job

One owner for paid media, instead of five hands on one account

Most companies that call me already have ads running. What they lack is a single person who is accountable for the whole chain: which channels get budget, what counts as a conversion, whether the numbers in the ad platform match the numbers in the CRM, why the landing page converts the way it does, and what to tell the board on the first Monday of the month. When an agency handles the ads, a freelancer builds the pages, a developer owns the tags and the founder reads the reports, nobody is responsible for the result and the gaps between them are where money disappears.

I take that gap. My current title is Sr. Performance Marketing Analyst and Paid Media Specialist, and I have spent twelve years inside ad accounts, with $400K+ in monthly ad spend managed across Google and Meta and work for more than 500 brands. The role is closer to a head of paid media than to a button-pusher: I set the plan, run or supervise the execution, check the data and answer for the outcome in plain words.

Measurement: the part that decides whether the rest can be trusted

A performance marketer who cannot trust the data is guessing with a bigger budget. I treat measurement as engineering. I set up and audit Google Tag Manager, GA4 events, Google Ads enhanced conversions, the Meta Pixel with the Conversions API and event deduplication, CallRail call tracking, and offline conversion imports from the CRM, so the platforms learn from real customers rather than form fills alone. Server-side tracking enters when browser signals are too thin, and consent handling is built in for markets where it is required.

I am also a software engineer by training, with an M.Tech in Computer Science and Engineering, so I read tag firing, data layers and API payloads myself instead of waiting for a ticket to come back. That shortens the loop from finding a tracking fault to fixing it. When the platforms disagree with each other, I reconcile them against a source of truth, usually the CRM or the shop's order table, and I tell you which number to believe and why.

Taking over accounts, teams and escalations

A large part of my recent work has been inheriting difficult situations. At Growth99 I owned premium high-budget accounts and escalations, took over campaigns that had drifted, rebuilt their structure and tracking, worked directly with Google support on account issues and led day-to-day coordination between paid media, development, design and sales as an unofficial small-team lead. I was named a Best Performer six times in the company's monthly townhall. Peak returns on healthcare and IVF accounts reached 22 to 30 times ad spend, and averages on healthcare accounts were 9.4 times; those are results from specific accounts in specific sectors, not a forecast for yours.

If you are hiring a paid media lead, I can also help with the surrounding work that a new hire would need: an audit of what exists, a documented account structure, a naming convention, a reporting template, a checklist for launching a campaign, and a plain handover so the next person can understand the account in an afternoon.

How we can work together, and where I am not the right fit

I am open to a full-time senior role with a ninety-day notice period, and I can start sooner on contract, project, part-time or hourly work. Many clients begin with a free thirty-minute audit of the account, the funnel or the brief, which is yours to keep whether or not we work together. I work remotely from India, hold overlapping hours with teams in the USA and UK and schedule calls around any time zone, and I have run campaigns for clients in the USA, UK, UAE, Australia and India.

I am not the right fit if you want a promise of a specific return, a price quoted before anyone has seen your numbers, or someone to run a single channel with no access to the tracking and the landing page. I will also tell you plainly when a problem is not an advertising problem, for example a weak offer, slow lead follow-up or a product that does not yet suit the market. Fixing those usually makes ads cheaper than any bid change would.