Web, ads and AI specialist for Melbourne
Melbourne businesses can hire me remotely for websites, web and SaaS development, AI workflow automation and Google and Meta advertising. I work from India, 4.5 to 5.5 hours behind Melbourne depending on daylight saving, so a late-afternoon call in Melbourne lands in my morning. I have run campaigns for clients in Australia, but I have no Melbourne office; I work with clients in any time zone, by video call.
Based in India, working remotely: no office in Melbourne. Melbourne is on UTC+10 (AEST) from April to early October and UTC+11 (AEDT) from October to early April; India is on UTC+5:30, so Melbourne is 4 hours 30 minutes ahead of India in winter and 5 hours 30 minutes ahead in summer. The normal working week is Monday to Friday. A 16:00 call in Melbourne is 11:30 in India in AEST or 10:30 in AEDT, so Melbourne's late afternoon is my late morning.
Hiring a remote specialist in Melbourne
Melbourne is Australia's second city and its centre of culture, education and healthcare research. The Parkville precinct, close to the University of Melbourne and several major hospitals, holds one of the country's largest concentrations of biomedical research, while Monash University's Clayton campus anchors a second cluster of science and engineering. Around them sit clinics, medical-device makers, training providers and a growing group of software companies in Cremorne, Richmond, Collingwood and the CBD. These organisations need sites that explain complex services plainly and respect strict rules on health information.
The city is also a hub for retail, hospitality and events. Fashion and homewares brands, restaurants, festivals, sports venues and tourism operators rely on strong local search, active social media and online booking, and many of them depend on the Melbourne Cup and Grand Prix seasons to fill the calendar. Logistics and manufacturing firms around the Port of Melbourne, Tullamarine and the south-east suburbs form a third group, needing quote-request pages and lead generation aimed at other businesses. Each of the three groups buys differently, so I set up the measurement before any budget moves.
I have run advertising for clients in Australia, among other countries, and I work with Melbourne businesses remotely from India. I have no office in Melbourne; I work with clients in any time zone. Melbourne is on UTC+10 in winter and UTC+11 in summer, so it is 4 hours 30 minutes or 5 hours 30 minutes ahead of me. A 16:00 call in Melbourne is 11:30 or 10:30 in India. I begin with a review of the site and ad accounts, then agree a written scope.
Melbourne at a glance
- Time zone
- Melbourne is on UTC+10 (AEST) from April to early October and UTC+11 (AEDT) from October to early April; India is on UTC+5:30, so Melbourne is 4 hours 30 minutes ahead of India in winter and 5 hours 30 minutes ahead in summer. The normal working week is Monday to Friday. A 16:00 call in Melbourne is 11:30 in India in AEST or 10:30 in AEDT, so Melbourne's late afternoon is my late morning.
- How projects are usually paid
- Victorian shoppers pay online by card, PayPal and buy-now-pay-later services such as Afterpay and Zip, while business customers pay by bank transfer against an invoice, often using PayID, and utilities and suppliers commonly use BPAY. GST of 10% applies to most sales, and registered businesses quote an Australian Business Number (ABN) on invoices. Local currency: AUD.
- Languages
- English, Mandarin, Greek, Italian, Vietnamese
- Business hubs
- Melbourne CBD, Southbank, Docklands, Cremorne, Fitzroy, Parkville, Monash Clayton, Port of Melbourne
Sectors in Melbourne that hire for web, ads and software
- Healthcare, biomedical research and medical devices
- Clinics, research groups and device makers around Parkville need clear information pages, appointment or enquiry forms and tracking that respects health-privacy rules.
- Education and training
- Universities, colleges and short-course providers need course pages, enrolment funnels and campaigns aimed at local and international students.
- Retail, hospitality and events
- Fashion brands, restaurants, festivals and venues need booking and ticketing pages, local search profiles and fast mobile sites.
- Software, fintech and creative studios
- Teams in Cremorne, Richmond and the CBD need product sites, sign-up funnels and white-label development help for agencies.
- Logistics, manufacturing and food
- Firms around the port and the south-east suburbs need quote-request pages, technical product listings and lead generation aimed at business buyers.
Rules and market notes for Melbourne
Google holds most of search, and local pack results with reviews drive enquiries for clinics, trades and hospitality, so an accurate business profile, opening hours and a response to every review pay back quickly.
Instagram and Facebook work for the city's food, fashion and events scene, LinkedIn for business-to-business and recruiting, and seasonal peaks such as summer festivals and the spring racing carnival change the cost of reaching an audience.
Health and wellness advertising carries extra restrictions on the major ad platforms and in Australian law, so campaigns for clinics need careful wording and approval before they run.
- The federal Privacy Act 1988 and its Australian Privacy Principles apply to most businesses, and Victoria's Health Records Act 2001 sets extra rules on how clinics and health sites collect, store and share health information.
- Advertising by registered health practitioners must follow the national guidelines of the Australian Health Practitioner Regulation Agency (AHPRA), which restrict testimonials and misleading claims, and the Therapeutic Goods Administration regulates advertising of medicines and devices.
- The Australian Consumer Law, enforced by the Australian Competition and Consumer Commission (ACCC), prohibits misleading or deceptive conduct, including in online pricing and reviews.
- The Spam Act 2003 requires consent and an unsubscribe link in commercial email and text messages.
Services
- AI chatbot developerAI chatbot and RAG assistant development: answers from your own documents, lead qualification, WhatsApp and website chat, CRM hand-off and testing for errors.
- AI engineerAI engineering for business: RAG knowledge assistants, chatbots, agents and integrations built on Claude, ChatGPT and Gemini, with testing of every AI answer.
- CRM developerCustom CRM development: lead capture, pipelines, roles, WhatsApp and e-mail follow-up, reports and multi-tenant dashboards. Built remotely, owned by you.
- Custom software developerCustom software for business: CRMs, back-end and API workflows, integrations and reporting tools. Scoped in writing, tested, documented and handed over.
- E-commerce website developerE-commerce website development with product feeds, checkout, tracking and Google Shopping, Performance Max and Meta catalogue ads, measured on profit.
- Google Ads expertGoogle Ads management and audits for lead generation and e-commerce: Search, PMax, Demand Gen, AI Max, Shopping and YouTube, with proper conversion tracking.
- Landing page designerLanding page design and conversion optimisation for Google and Meta campaigns: one offer, fast mobile pages, tracked forms and calls, and tests on live budgets.
- Lead generation expertLead generation for clinics, law firms and service businesses: Google and Meta Ads, landing pages, call tracking and fast follow-up, judged by cost per customer.
- Meta Ads expertMeta Ads management for lead generation and e-commerce on Facebook and Instagram: Pixel and CAPI tracking, creative testing, catalog and Advantage+ campaigns.
- Performance marketing consultantHire one senior performance marketing consultant to own paid media strategy, tracking, CRO and reporting across Google and Meta. 12+ years, 500+ brands.
- PPC specialistPPC management across Google Ads, Microsoft Ads and Meta, with advice on Local Services Ads, shared conversion tracking and honest cross-platform reporting.
- SaaS developerSaaS product development: multi-tenant architecture, plans and billing, admin console and tracking, built with Next.js and Node.js and handed over with the code.
- SEO specialistTechnical SEO, on-page SEO, local SEO and AI-search readiness (structured data, llms.txt), measured in Search Console and GA4. Remote, no ranking promises.
- Social media marketing specialistSocial media marketing for Instagram, Facebook, YouTube and LinkedIn: content planning, creative testing, paid social and retargeting, tracked to enquiries.
- Web application developerCustom web applications built with Next.js, React and Node.js: client portals, dashboards, booking and internal tools, tested and handed over with the code.
- Website designerFast, accessible websites designed to turn visitors into enquiries: design, build, SEO basics, tracking and a CRM link. 12+ years in paid media and conversion work.
- Workflow automation specialistWorkflow automation for lead follow-up, CRM updates, reporting and WhatsApp and e-mail messages, built with Zapier, Pabbly, WATI and custom Node.js code.
Nearby and related places
- SydneySydney businesses can hire me remotely for website design, web and SaaS development, AI workflow automation and Google and Meta advertising. I work from India, 4.5 to 5.5 hours behind Sydney depending on daylight saving, so a late-afternoon call in Sydney lands in my morning. I have run campaigns for clients in Australia, but I have no Sydney office; I work with clients in any time zone, by video call.
- AustraliaAustralian businesses can hire me remotely for websites, web applications, AI workflow automation and Google and Meta advertising. I work from India and have run campaigns for clients in Australia. Sydney and Melbourne are 4.5 to 5.5 hours ahead of India, so the Australian afternoon overlaps with my morning and early afternoon. I work with clients in any time zone.
- New ZealandNew Zealand businesses can hire me remotely for websites, web applications, AI workflow automation and Google and Meta advertising. I work from India, 6.5 to 7.5 hours behind Auckland, so the overlap is narrow: New Zealand's morning and midday meet my early morning and late morning. I work with clients in any time zone, and I plan calls and handovers around that gap.
- SingaporeSingapore businesses can hire me remotely for websites, web applications, AI workflow automation and Google and Meta advertising, in English, with Chinese, Malay or Tamil copy reviewed by a native speaker. I work from India, which is 2.5 hours behind Singapore all year, so the Singapore morning overlaps with my early day. I have no office there; I work with clients in any time zone.
- IndiaIndian businesses hire me for websites, web applications, AI automation and paid media. I work from India myself, in the same time zone (IST, UTC+5:30), so there is no overlap problem at all. Work is remote by default, with calls and screen-shares in Hindi or English. I have promoted brands in healthcare, education, hospitality, retail and fitness here for over a decade.
- United KingdomUK businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of the UK in winter and 4.5 hours ahead in summer, so a UK morning falls in my afternoon and calls fit comfortably. I have run campaigns for UK clients, and I build for UK GDPR, PECR and VAT from the start.
Hiring for Melbourne: questions
I follow the platform policies and the guidance your practice supplies, avoid testimonials where rules forbid them and build campaigns that measure bookings. Your own adviser should approve the final wording.
Yes. I can build sites, set up campaigns and fix tracking for an agency's clients under the agency's own name, with a written scope and handover notes, while you keep the client relationship.
Yes. I build booking pages that work well on phones, connect payment providers and record each completed booking as a conversion, so seasonal campaigns can be judged on real ticket sales.
Melbourne is 4.5 to 5.5 hours ahead of India depending on daylight saving. Melbourne's late afternoon is my late morning, so calls fit comfortably, and written updates are ready for your next day.
No. I work remotely from India and have run campaigns for clients in Australia, but I do not claim a Melbourne office. Meetings are by video call, and I travel only if you arrange it.
Working with Melbourne
Tell me the goal and the deadline; you get a plain answer and a fixed quote, usually within one working day.
Fastest reply on WhatsApp — usually within a couple of hours.