Web, ads and AI specialist for Northern Ireland
Businesses in Northern Ireland hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Belfast in winter and 4.5 hours ahead in summer, so a Northern Irish morning falls in my afternoon. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT, and for cross-border selling into the Republic of Ireland.
Based in India, working remotely: no office in Northern Ireland. Northern Ireland is on UTC+0 (GMT) in winter and UTC+1 (British Summer Time) from the last Sunday in March to the last Sunday in October. India is on UTC+5:30, so I am 5 hours 30 minutes ahead in winter and 4 hours 30 minutes ahead in summer. A call at 09:30 in Belfast is 15:00 or 14:00 for me. The working week is Monday to Friday, with a wide morning overlap.
Hiring a remote specialist in Northern Ireland
Northern Ireland is a small market with an unusual commercial position. It uses sterling and UK consumer law, yet it shares a land border with the Republic of Ireland, so many firms sell to customers on both sides. A Belfast software company, a Derry food producer and a Fermanagh holiday-let owner may all need a site that handles pounds and euros, two sets of delivery rules and two kinds of customer expectation without confusing either.
I serve businesses in Northern Ireland remotely from India. I have no office or staff there, and I do not claim local clients, but I have run campaigns for UK clients as a white-label and NDA partner for agencies and in healthcare and service accounts. The time gap is the same as the rest of the UK: 5.5 hours in winter and 4.5 hours in summer, so a 10:00 call in Belfast is a comfortable mid-afternoon slot for me.
A project here starts by deciding which audiences the business really sells to. If Irish customers matter, I build a clear euro or sterling price display, delivery and returns pages for both markets, and campaigns with separate targeting for Northern Ireland and the Republic. Measurement and consent handling are set up to respect UK rules for Northern Irish visitors and EU rules where the business markets to people in the Republic.
Northern Ireland at a glance
- Time zone
- Northern Ireland is on UTC+0 (GMT) in winter and UTC+1 (British Summer Time) from the last Sunday in March to the last Sunday in October. India is on UTC+5:30, so I am 5 hours 30 minutes ahead in winter and 4 hours 30 minutes ahead in summer. A call at 09:30 in Belfast is 15:00 or 14:00 for me. The working week is Monday to Friday, with a wide morning overlap.
- How projects are usually paid
- Northern Irish businesses pay in pounds sterling by bank transfer over Faster Payments or BACS, by card or by Direct Debit. Firms selling into the Republic of Ireland often also invoice in euros, which then moves through SEPA rather than the sterling systems. Local currency: GBP.
- Languages
- English, Irish (Gaeilge), Ulster Scots
- Business hubs
- Belfast (Titanic Quarter and the Cathedral Quarter), Derry~Londonderry, Lisburn, Newry, Armagh, Ballymena
Sectors in Northern Ireland that hire for web, ads and software
- Software, cyber security and fintech
- Belfast has a well-known technology and cyber security cluster, and these firms need product pages, recruitment pages and demo-booking funnels for international buyers.
- Advanced manufacturing and aerospace
- Engineering firms around Belfast, Mid Ulster and Ballymena need B2B capability pages, certification information and quote-request forms.
- Agri-food and drink
- Producers and distillers need online shops, wholesale forms and storytelling pages, plus delivery rules that work for customers in Great Britain and the Republic of Ireland.
- Tourism and screen tourism
- Operators on the Causeway Coastal Route, in Fermanagh and in Belfast need direct-booking journeys and itinerary pages that attract visitors from Great Britain, Ireland and overseas.
Rules and market notes for Northern Ireland
Search behaviour overlaps with the rest of the UK, but cross-border shoppers use Irish retailers as well, so price comparison and delivery clarity influence conversion.
Local media, community groups and word of mouth carry weight in smaller towns, so reviews and local listings help every sector.
Ad platforms treat Northern Ireland as part of the UK, so campaigns that should also reach the Republic of Ireland need separate targeting, budgets and landing pages.
- UK GDPR and the Data Protection Act 2018 apply to Northern Ireland, and the ICO is the regulator; where a business markets to people in the Republic of Ireland, the EU GDPR can also apply.
- Under the Windsor Framework, Northern Ireland follows certain EU rules for goods, including VAT rules on goods, which matters for shops that sell across the border.
- Online advertising follows the CAP Code enforced by the ASA, and the Consumer Contracts Regulations apply to distance sales to consumers in Northern Ireland.
- Equality law in Northern Ireland has its own framework, and public sector websites must publish accessibility statements.
Services
- AI chatbot developerAI chatbot and RAG assistant development: answers from your own documents, lead qualification, WhatsApp and website chat, CRM hand-off and testing for errors.
- AI engineerAI engineering for business: RAG knowledge assistants, chatbots, agents and integrations built on Claude, ChatGPT and Gemini, with testing of every AI answer.
- CRM developerCustom CRM development: lead capture, pipelines, roles, WhatsApp and e-mail follow-up, reports and multi-tenant dashboards. Built remotely, owned by you.
- Custom software developerCustom software for business: CRMs, back-end and API workflows, integrations and reporting tools. Scoped in writing, tested, documented and handed over.
- E-commerce website developerE-commerce website development with product feeds, checkout, tracking and Google Shopping, Performance Max and Meta catalogue ads, measured on profit.
- Google Ads expertGoogle Ads management and audits for lead generation and e-commerce: Search, PMax, Demand Gen, AI Max, Shopping and YouTube, with proper conversion tracking.
- Landing page designerLanding page design and conversion optimisation for Google and Meta campaigns: one offer, fast mobile pages, tracked forms and calls, and tests on live budgets.
- Lead generation expertLead generation for clinics, law firms and service businesses: Google and Meta Ads, landing pages, call tracking and fast follow-up, judged by cost per customer.
- Meta Ads expertMeta Ads management for lead generation and e-commerce on Facebook and Instagram: Pixel and CAPI tracking, creative testing, catalog and Advantage+ campaigns.
- Performance marketing consultantHire one senior performance marketing consultant to own paid media strategy, tracking, CRO and reporting across Google and Meta. 12+ years, 500+ brands.
- PPC specialistPPC management across Google Ads, Microsoft Ads and Meta, with advice on Local Services Ads, shared conversion tracking and honest cross-platform reporting.
- SaaS developerSaaS product development: multi-tenant architecture, plans and billing, admin console and tracking, built with Next.js and Node.js and handed over with the code.
- SEO specialistTechnical SEO, on-page SEO, local SEO and AI-search readiness (structured data, llms.txt), measured in Search Console and GA4. Remote, no ranking promises.
- Social media marketing specialistSocial media marketing for Instagram, Facebook, YouTube and LinkedIn: content planning, creative testing, paid social and retargeting, tracked to enquiries.
- Web application developerCustom web applications built with Next.js, React and Node.js: client portals, dashboards, booking and internal tools, tested and handed over with the code.
- Website designerFast, accessible websites designed to turn visitors into enquiries: design, build, SEO basics, tracking and a CRM link. 12+ years in paid media and conversion work.
- Workflow automation specialistWorkflow automation for lead follow-up, CRM updates, reporting and WhatsApp and e-mail messages, built with Zapier, Pabbly, WATI and custom Node.js code.
Nearby and related places
- United KingdomUK businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of the UK in winter and 4.5 hours ahead in summer, so a UK morning falls in my afternoon and calls fit comfortably. I have run campaigns for UK clients, and I build for UK GDPR, PECR and VAT from the start.
- IrelandIrish businesses can hire me remotely for websites, web applications, AI workflow automation and Google and Meta advertising, in English or with Irish-language pages reviewed by a native speaker. I work from India, 4.5 to 5.5 hours ahead of Dublin depending on daylight saving, so mornings in Ireland meet my afternoon. I do not have an Irish office; I work with clients in any time zone.
- ScotlandScottish businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Scotland in winter and 4.5 hours ahead in summer, so a Scottish morning falls in my afternoon and live calls are easy to arrange. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT from the start.
- EnglandBusinesses across England hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of England in winter and 4.5 hours ahead during British Summer Time, so an English morning sits comfortably in my afternoon. I have run campaigns for UK clients, and I build for UK GDPR, PECR and VAT from day one, wherever in England your customers are.
- GlasgowGlasgow businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Glasgow in winter and 4.5 hours ahead in summer, so a Glasgow morning falls in my afternoon. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT, for the city's media, health and engineering firms.
- ManchesterManchester businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Manchester in winter and 4.5 hours ahead in summer, so a Manchester morning falls in my afternoon. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT, with the city's fast-growing digital sector in mind.
Hiring for Northern Ireland: questions
Yes. I build price display, delivery rules and checkout settings for both currencies, with separate shipping and returns wording for the UK and the Republic of Ireland.
India is 5.5 hours ahead of Belfast in winter and 4.5 hours ahead in summer, so a call at 10:00 in Northern Ireland is mid-afternoon for me.
If you market to people in the Republic of Ireland, EU GDPR may apply alongside UK GDPR. I build consent and privacy pages with both in mind, and your legal adviser should confirm the details.
No. I work remotely from India and have no office or staff in Northern Ireland. Meetings are on video, and I only meet in person if you travel or arrange it.
Working with Northern Ireland
Tell me the goal and the deadline; you get a plain answer and a fixed quote, usually within one working day.
Fastest reply on WhatsApp — usually within a couple of hours.