Web, ads and AI specialist for Wales
Welsh businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Wales in winter and 4.5 hours ahead in summer, so a Welsh morning falls in my afternoon. I have run campaigns for UK clients, and I build bilingual-ready sites and consent-aware tracking for UK GDPR, PECR and VAT from the start.
Based in India, working remotely: no office in Wales. Wales is on UTC+0 (GMT) in winter and UTC+1 (British Summer Time) from the last Sunday in March to the last Sunday in October. India is on UTC+5:30, so I am 5 hours 30 minutes ahead in winter and 4 hours 30 minutes ahead in summer. A call at 09:00 in Wales is 14:30 or 13:30 for me. The Welsh working week runs Monday to Friday, and the morning overlap is generous.
Hiring a remote specialist in Wales
Wales is a small market with a strong identity, and that shapes how its businesses reach customers. Cardiff and Newport in the south concentrate professional services and public sector work, Swansea and the south-west mix education, health and manufacturing, and the north and mid Wales depend on tourism, farming and small independent firms. Many organisations also serve Welsh speakers, which means a website often needs to work properly in two languages, not just carry a translated menu.
I work with Welsh businesses remotely from India. I do not have an office in Wales and will not claim one, but I have run paid media for UK clients as a white-label and NDA partner for agencies and in healthcare and service accounts. The clock is straightforward: India is 5.5 hours ahead in winter and 4.5 hours ahead in summer, so a 10:00 call in Cardiff is mid-afternoon for me, and written updates cover everything between calls.
A Welsh project begins by deciding what the bilingual experience should be. I plan the language switch, the separate Welsh and English URLs, the search markup for each version and the ad copy for each audience, with translation by a native Welsh speaker that you choose. Then comes the usual groundwork: an audit, local search set-up, consent-aware tracking, and campaigns shaped around the valleys, the coast or the border towns your customers come from.
Wales at a glance
- Time zone
- Wales is on UTC+0 (GMT) in winter and UTC+1 (British Summer Time) from the last Sunday in March to the last Sunday in October. India is on UTC+5:30, so I am 5 hours 30 minutes ahead in winter and 4 hours 30 minutes ahead in summer. A call at 09:00 in Wales is 14:30 or 13:30 for me. The Welsh working week runs Monday to Friday, and the morning overlap is generous.
- How projects are usually paid
- Welsh businesses pay in pounds sterling, usually by bank transfer over Faster Payments or BACS, by card, or by Direct Debit for ongoing work. Public bodies typically pay against purchase orders on published terms, and VAT-registered suppliers charge VAT at the standard rate of 20%. Local currency: GBP.
- Languages
- English, Welsh (Cymraeg)
- Business hubs
- Cardiff and Cardiff Bay, Swansea, Newport, Wrexham, Deeside, Bangor, Aberystwyth
Sectors in Wales that hire for web, ads and software
- Tourism and outdoor activity
- Adventure operators, holiday cottages and campsites in Snowdonia, the Brecon Beacons and Pembrokeshire need direct-booking journeys and seasonal campaigns that reach visitors from England and overseas.
- Professional and public-facing services
- Solicitors, accountants and consultancies serving public bodies need bilingual pages and clear service information in both languages.
- Advanced manufacturing and engineering
- Suppliers in Deeside, Newport and Bridgend need B2B enquiry funnels, capability pages and tender-ready company profiles.
- Food, farming and rural enterprise
- Producers selling Welsh lamb, cheese, honey or drink need online shops, wholesale forms and storytelling pages that travel well in search.
- Creative and screen industries
- Cardiff's television and production sector needs portfolio sites, crew pages and promotional landing pages for launches.
Rules and market notes for Wales
Bilingual pages need their own URLs and language tags so that Welsh-language searches can find the Welsh version rather than the English one.
Local newspapers, community pages and social groups carry real weight in small towns, so Meta campaigns and local listings often outperform generic search for community-based services.
Cross-border traffic matters: border towns such as Wrexham and Chepstow draw from English postcodes, so ad targeting should reflect real catchment areas rather than the Welsh border alone.
- UK GDPR and the Data Protection Act 2018 apply in Wales, and the ICO is the regulator.
- The Welsh Language (Wales) Measure 2011 created Welsh language standards that apply to public bodies and some other organisations, which is why bilingual websites are common in Wales; private firms are not generally required to publish in Welsh but many choose to.
- Online adverts follow the CAP Code enforced by the ASA, and the Consumer Contracts Regulations 2013 apply to distance sales to Welsh consumers.
- The Equality Act 2010 is the usual reference for accessible web design, and public sector sites also fall under the accessibility regulations that require published accessibility statements.
Services
- AI chatbot developerAI chatbot and RAG assistant development: answers from your own documents, lead qualification, WhatsApp and website chat, CRM hand-off and testing for errors.
- AI engineerAI engineering for business: RAG knowledge assistants, chatbots, agents and integrations built on Claude, ChatGPT and Gemini, with testing of every AI answer.
- CRM developerCustom CRM development: lead capture, pipelines, roles, WhatsApp and e-mail follow-up, reports and multi-tenant dashboards. Built remotely, owned by you.
- Custom software developerCustom software for business: CRMs, back-end and API workflows, integrations and reporting tools. Scoped in writing, tested, documented and handed over.
- E-commerce website developerE-commerce website development with product feeds, checkout, tracking and Google Shopping, Performance Max and Meta catalogue ads, measured on profit.
- Google Ads expertGoogle Ads management and audits for lead generation and e-commerce: Search, PMax, Demand Gen, AI Max, Shopping and YouTube, with proper conversion tracking.
- Landing page designerLanding page design and conversion optimisation for Google and Meta campaigns: one offer, fast mobile pages, tracked forms and calls, and tests on live budgets.
- Lead generation expertLead generation for clinics, law firms and service businesses: Google and Meta Ads, landing pages, call tracking and fast follow-up, judged by cost per customer.
- Meta Ads expertMeta Ads management for lead generation and e-commerce on Facebook and Instagram: Pixel and CAPI tracking, creative testing, catalog and Advantage+ campaigns.
- Performance marketing consultantHire one senior performance marketing consultant to own paid media strategy, tracking, CRO and reporting across Google and Meta. 12+ years, 500+ brands.
- PPC specialistPPC management across Google Ads, Microsoft Ads and Meta, with advice on Local Services Ads, shared conversion tracking and honest cross-platform reporting.
- SaaS developerSaaS product development: multi-tenant architecture, plans and billing, admin console and tracking, built with Next.js and Node.js and handed over with the code.
- SEO specialistTechnical SEO, on-page SEO, local SEO and AI-search readiness (structured data, llms.txt), measured in Search Console and GA4. Remote, no ranking promises.
- Social media marketing specialistSocial media marketing for Instagram, Facebook, YouTube and LinkedIn: content planning, creative testing, paid social and retargeting, tracked to enquiries.
- Web application developerCustom web applications built with Next.js, React and Node.js: client portals, dashboards, booking and internal tools, tested and handed over with the code.
- Website designerFast, accessible websites designed to turn visitors into enquiries: design, build, SEO basics, tracking and a CRM link. 12+ years in paid media and conversion work.
- Workflow automation specialistWorkflow automation for lead follow-up, CRM updates, reporting and WhatsApp and e-mail messages, built with Zapier, Pabbly, WATI and custom Node.js code.
Nearby and related places
- United KingdomUK businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of the UK in winter and 4.5 hours ahead in summer, so a UK morning falls in my afternoon and calls fit comfortably. I have run campaigns for UK clients, and I build for UK GDPR, PECR and VAT from the start.
- EnglandBusinesses across England hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of England in winter and 4.5 hours ahead during British Summer Time, so an English morning sits comfortably in my afternoon. I have run campaigns for UK clients, and I build for UK GDPR, PECR and VAT from day one, wherever in England your customers are.
- BirminghamBirmingham businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Birmingham in winter and 4.5 hours ahead in summer, so a Midlands morning falls in my afternoon. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT, for the trades, manufacturers and services of the West Midlands.
- LondonLondon businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of London in winter and 4.5 hours ahead in summer, so a London morning falls neatly in my afternoon. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT from the start, in one of the most competitive ad markets anywhere.
- ScotlandScottish businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Scotland in winter and 4.5 hours ahead in summer, so a Scottish morning falls in my afternoon and live calls are easy to arrange. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT from the start.
- IrelandIrish businesses can hire me remotely for websites, web applications, AI workflow automation and Google and Meta advertising, in English or with Irish-language pages reviewed by a native speaker. I work from India, 4.5 to 5.5 hours ahead of Dublin depending on daylight saving, so mornings in Ireland meet my afternoon. I do not have an Irish office; I work with clients in any time zone.
Hiring for Wales: questions
Yes. I build the language switch, separate URLs, language tags and matching ad copy, and the Welsh text is written or checked by a native speaker you choose, since I do not write Welsh myself.
Welsh language standards apply to public bodies and certain other organisations. Most private firms are not required to publish in Welsh, but ask your solicitor or the Welsh Language Commissioner for your case.
India is 5.5 hours ahead of Wales in winter and 4.5 hours ahead in summer. A 10:00 Welsh call lands at 15:30 or 14:30 for me, which suits my working day well.
No. I work remotely from India and have no Welsh office. We meet by video at times that suit you, and I only meet in person if you arrange or fund the trip.
Working with Wales
Tell me the goal and the deadline; you get a plain answer and a fixed quote, usually within one working day.
Fastest reply on WhatsApp — usually within a couple of hours.