Web, ads and AI specialist for Edinburgh
Edinburgh businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Edinburgh in winter and 4.5 hours ahead in summer, so a Scottish capital morning falls in my afternoon. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT, with festival and finance seasons in mind.
Based in India, working remotely: no office in Edinburgh. Edinburgh is on UTC+0 (GMT) in winter and UTC+1 (British Summer Time) from the last Sunday in March to the last Sunday in October. India is on UTC+5:30, so I am 5 hours 30 minutes ahead in winter and 4 hours 30 minutes ahead in summer. A 09:30 call in Edinburgh is 15:00 or 14:00 for me. The working week is Monday to Friday, with a wide morning overlap.
Hiring a remote specialist in Edinburgh
Edinburgh combines a serious financial centre with one of the world's busiest festival calendars. Asset managers and insurers work from the Exchange District and the New Town, researchers and software teams gather at the university and the BioQuarter, and fintech companies form a visible Scottish cluster. In August the Fringe and the Festival fill every hotel, restaurant and venue, then the city returns to a quieter business rhythm within weeks.
I support Edinburgh businesses remotely from India. I have no Edinburgh office or staff and no claim to local clients, but I have run campaigns for UK clients as a white-label and NDA partner for agencies and in healthcare and service accounts. Edinburgh sits 5.5 hours behind me in winter and 4.5 hours behind in summer, so a 09:30 call is 15:00 or 14:00 for me, which leaves the whole Scottish morning for collaboration.
An Edinburgh project depends on the sector. For finance and software I build trust-led service pages, clear security and privacy information and demo funnels. For hospitality and venues I plan around the festival: ticket and booking pages ready months ahead, short bursts of search and social advertising, and pages that handle sudden spikes in mobile traffic. For short-term let hosts, I build pages that carry licence details clearly. Everything is reported in plain monthly updates.
Edinburgh at a glance
- Time zone
- Edinburgh is on UTC+0 (GMT) in winter and UTC+1 (British Summer Time) from the last Sunday in March to the last Sunday in October. India is on UTC+5:30, so I am 5 hours 30 minutes ahead in winter and 4 hours 30 minutes ahead in summer. A 09:30 call in Edinburgh is 15:00 or 14:00 for me. The working week is Monday to Friday, with a wide morning overlap.
- How projects are usually paid
- Edinburgh businesses pay in pounds sterling, typically by bank transfer over Faster Payments or BACS, by card or by Direct Debit. Financial and professional firms often work to 30-day terms with a purchase order, and VAT at the standard 20% applies to registered suppliers. Local currency: GBP.
- Languages
- English, Scots, Scottish Gaelic, spoken by a small minority
- Business hubs
- Quartermile, Exchange District (Lothian Road and Fountainbridge), Edinburgh Park, Leith, Edinburgh BioQuarter, Informatics Forum, New Town
Sectors in Edinburgh that hire for web, ads and software
- Financial services and fintech
- Fund managers, insurers and fintech start-ups need credible corporate sites, product pages and enquiry funnels with risk wording displayed correctly.
- Festivals, events and venues
- Fringe venues, performers and event suppliers need ticketing pages, early-booking campaigns and mobile pages that cope with August traffic spikes.
- Tourism and short-term lets
- Hotels, guesthouses and holiday-let hosts need direct-booking journeys, seasonal ads and pages that display licence details.
- Software, data and university spin-outs
- Technology teams linked to the University of Edinburgh and its Informatics research need product sites, investor pages and recruitment funnels.
- Legal and professional services
- Scottish solicitors, advocates' support firms and consultants need clear practice-area pages.
Rules and market notes for Edinburgh
Festival demand is time-limited and international, so search and social campaigns often start months before August and focus on early booking and mobile checkout.
Edinburgh's financial buyers favour credibility over volume, so case information, security detail and plain language matter more than aggressive calls to action.
Many visitors search in other languages, so multilingual landing pages for major visitor markets can be worthwhile for hospitality and attractions.
- UK GDPR and the Data Protection Act 2018 apply in Edinburgh, and the ICO is the regulator.
- Short-term lets in Scotland, including in Edinburgh, need a licence under a Scottish licensing scheme, so holiday-let adverts and listings should display accurate licence information.
- The FCA's financial promotion rules apply to investment, loan and insurance adverts, which affects most Edinburgh financial firms.
- Scots law governs contracts with Scottish customers in many cases, so terms of service often reference it and should be reviewed by a Scottish solicitor.
Services
- AI chatbot developerAI chatbot and RAG assistant development: answers from your own documents, lead qualification, WhatsApp and website chat, CRM hand-off and testing for errors.
- AI engineerAI engineering for business: RAG knowledge assistants, chatbots, agents and integrations built on Claude, ChatGPT and Gemini, with testing of every AI answer.
- CRM developerCustom CRM development: lead capture, pipelines, roles, WhatsApp and e-mail follow-up, reports and multi-tenant dashboards. Built remotely, owned by you.
- Custom software developerCustom software for business: CRMs, back-end and API workflows, integrations and reporting tools. Scoped in writing, tested, documented and handed over.
- E-commerce website developerE-commerce website development with product feeds, checkout, tracking and Google Shopping, Performance Max and Meta catalogue ads, measured on profit.
- Google Ads expertGoogle Ads management and audits for lead generation and e-commerce: Search, PMax, Demand Gen, AI Max, Shopping and YouTube, with proper conversion tracking.
- Landing page designerLanding page design and conversion optimisation for Google and Meta campaigns: one offer, fast mobile pages, tracked forms and calls, and tests on live budgets.
- Lead generation expertLead generation for clinics, law firms and service businesses: Google and Meta Ads, landing pages, call tracking and fast follow-up, judged by cost per customer.
- Meta Ads expertMeta Ads management for lead generation and e-commerce on Facebook and Instagram: Pixel and CAPI tracking, creative testing, catalog and Advantage+ campaigns.
- Performance marketing consultantHire one senior performance marketing consultant to own paid media strategy, tracking, CRO and reporting across Google and Meta. 12+ years, 500+ brands.
- PPC specialistPPC management across Google Ads, Microsoft Ads and Meta, with advice on Local Services Ads, shared conversion tracking and honest cross-platform reporting.
- SaaS developerSaaS product development: multi-tenant architecture, plans and billing, admin console and tracking, built with Next.js and Node.js and handed over with the code.
- SEO specialistTechnical SEO, on-page SEO, local SEO and AI-search readiness (structured data, llms.txt), measured in Search Console and GA4. Remote, no ranking promises.
- Social media marketing specialistSocial media marketing for Instagram, Facebook, YouTube and LinkedIn: content planning, creative testing, paid social and retargeting, tracked to enquiries.
- Web application developerCustom web applications built with Next.js, React and Node.js: client portals, dashboards, booking and internal tools, tested and handed over with the code.
- Website designerFast, accessible websites designed to turn visitors into enquiries: design, build, SEO basics, tracking and a CRM link. 12+ years in paid media and conversion work.
- Workflow automation specialistWorkflow automation for lead follow-up, CRM updates, reporting and WhatsApp and e-mail messages, built with Zapier, Pabbly, WATI and custom Node.js code.
Nearby and related places
- ScotlandScottish businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Scotland in winter and 4.5 hours ahead in summer, so a Scottish morning falls in my afternoon and live calls are easy to arrange. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT from the start.
- GlasgowGlasgow businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Glasgow in winter and 4.5 hours ahead in summer, so a Glasgow morning falls in my afternoon. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT, for the city's media, health and engineering firms.
- United KingdomUK businesses hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of the UK in winter and 4.5 hours ahead in summer, so a UK morning falls in my afternoon and calls fit comfortably. I have run campaigns for UK clients, and I build for UK GDPR, PECR and VAT from the start.
- EnglandBusinesses across England hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of England in winter and 4.5 hours ahead during British Summer Time, so an English morning sits comfortably in my afternoon. I have run campaigns for UK clients, and I build for UK GDPR, PECR and VAT from day one, wherever in England your customers are.
- Northern IrelandBusinesses in Northern Ireland hire me remotely for websites, web applications, AI automation and paid media. I work from India, 5.5 hours ahead of Belfast in winter and 4.5 hours ahead in summer, so a Northern Irish morning falls in my afternoon. I have run campaigns for UK clients and build for UK GDPR, PECR and VAT, and for cross-border selling into the Republic of Ireland.
- IrelandIrish businesses can hire me remotely for websites, web applications, AI workflow automation and Google and Meta advertising, in English or with Irish-language pages reviewed by a native speaker. I work from India, 4.5 to 5.5 hours ahead of Dublin depending on daylight saving, so mornings in Ireland meet my afternoon. I do not have an Irish office; I work with clients in any time zone.
Hiring for Edinburgh: questions
Yes. I plan the booking and ticket pages, the early-booking campaigns and the mobile performance needed for August traffic, and I schedule the work months ahead of the festival.
India is 5.5 hours ahead of Edinburgh in winter and 4.5 hours ahead in summer. A 10:00 call in Edinburgh is 15:30 or 14:30 for me, which is easy to arrange.
No. I work remotely from India and have no office in Edinburgh. We meet on video, and I only meet in person if you arrange or fund the trip.
I build product pages, security and privacy sections and demo-booking funnels, and I write promotions with FCA rules in mind. Your compliance team should approve financial wording before it goes live.
I build direct-booking pages and ads that display the licence and key property details clearly. The licensing scheme is set by the local council and the Scottish Government, so confirm your requirements there.
Working with Edinburgh
Tell me the goal and the deadline; you get a plain answer and a fixed quote, usually within one working day.
Fastest reply on WhatsApp — usually within a couple of hours.