Web, ads and AI specialist for New York
New York businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, and New York on Eastern Time is 9.5 to 10.5 hours behind me, so a 9:00 call in Manhattan is 18:30 or 19:30 for me. Finance, media, healthcare, real estate and start-up teams get written updates between calls and builds that respect the SHIELD Act and city rules.
Based in India, working remotely: no office in New York. New York is on Eastern Time: UTC-5 in winter and UTC-4 in summer, with daylight saving from the second Sunday in March to the first Sunday in November. India is UTC+5:30 all year, so New York is 10 hours 30 minutes behind me in winter and 9 hours 30 minutes in summer. The normal working week is Monday to Friday, roughly 9:00 to 18:00 Eastern, with long hours in finance and media. A call at 9:00 in Manhattan is 19:30 for me in winter and 18:30 in summer, and 8:00 is 18:30 or 17:30.
Hiring a remote specialist in New York
New York is several markets under one name. New York City is one of the largest city economies in the world: Manhattan holds finance, law, media, advertising and fashion, Brooklyn and Long Island City hold design studios, makers and technology firms, and the five boroughs together have a very large number of small businesses, many of them immigrant-owned. Beyond the city, Long Island has healthcare and professional services, Westchester and the Hudson Valley mix corporate campuses with weekend tourism, and Albany, Rochester, Syracuse and Buffalo have universities, hospitals, manufacturing and a growing technology base.
Demand differs by neighbourhood and sector. Finance, insurance and legal firms need credible sites, secure forms and attribution that a compliance team can inspect. Media, publishing and agencies need fast content sites and workflow automation. Medical, dental and aesthetic practices in a dense city compete for the same few search results, so local pages and review profiles carry weight. Restaurants, retailers and service trades need disciplined Google Business Profiles and call tracking. Start-ups in Manhattan and Brooklyn need marketing sites, sign-up funnels and AI features, while upstate manufacturers and the wine and farm producers of the Finger Lakes and Hudson Valley need export and visitor pages.
I work from India, so New York is served remotely and I do not claim any presence there. New York is a typical evening-call state for me: 8:00 in Manhattan is 18:30 in winter and 17:30 in summer. Because New York buyers move quickly and expect a same-day reply, I agree response times in writing at the start, then keep a fixed weekly call and a shared decision board so the days between calls stay productive. State data-security and consumer-protection rules are part of the first draft of every form and tag, not an afterthought.
New York at a glance
- Time zone
- New York is on Eastern Time: UTC-5 in winter and UTC-4 in summer, with daylight saving from the second Sunday in March to the first Sunday in November. India is UTC+5:30 all year, so New York is 10 hours 30 minutes behind me in winter and 9 hours 30 minutes in summer. The normal working week is Monday to Friday, roughly 9:00 to 18:00 Eastern, with long hours in finance and media. A call at 9:00 in Manhattan is 19:30 for me in winter and 18:30 in summer, and 8:00 is 18:30 or 17:30.
- How projects are usually paid
- New York businesses normally pay by ACH transfer, wire or card against an invoice, often on net-30 terms, and larger firms may route invoices through a supplier portal. New York State and local sales tax apply to goods and a defined list of services, and the treatment of software and digital products is specific, so the business's accountant decides what applies. Local currency: USD.
- Languages
- English, Spanish, Chinese, Russian
- Business hubs
- Manhattan, Brooklyn, Long Island City, Albany, Buffalo, Rochester, Syracuse, Hudson Valley
Sectors in New York that hire for web, ads and software
- Finance, insurance and legal services
- Firms in Manhattan and across the state need credible sites, secure intake forms and tracking that a compliance team can review.
- Media, advertising and publishing
- Publishers, agencies and studios need fast content sites, workflow automation and white-label delivery capacity.
- Healthcare and wellness
- Medical, dental and aesthetic practices in dense neighbourhoods need local pages, review management and compliant lead forms.
- Retail, restaurants and real estate
- Shops, restaurants and brokerages need accurate Google Business Profiles, call tracking and listing or booking flows.
- Start-ups and software
- Product companies in Manhattan and Brooklyn need marketing sites, sign-up funnels and measurement from ad click to paid plan.
Rules and market notes for New York
Paid search in New York City is among the most competitive in the country, so clicks cost more and landing pages, call handling and clean tracking decide whether a budget pays back.
Targeting is often hyperlocal, by borough or neighbourhood, and Spanish, Chinese and Russian-language campaigns reach large communities that English-only advertisers miss.
Upstate buyers behave differently from city buyers: lower search competition, more reliance on Google Business Profile and local reputation, and more seasonal tourism demand.
- The SHIELD Act (Stop Hacks and Improve Electronic Data Security) requires reasonable safeguards for New York residents' private information and breach notification, and it applies to businesses anywhere that hold such data.
- New York General Business Law sections 349 and 350 prohibit deceptive acts and false advertising, so claims on pages and in ads need to be accurate and supportable.
- New York City Local Law 144 requires a bias audit and candidate notice when an automated employment decision tool is used on candidates for jobs in the city, which matters for AI features in hiring software.
- The New York Department of Financial Services cybersecurity regulation (23 NYCRR Part 500) applies to banks, insurers and other firms it licenses, and affects the vendors they use.
- New York's attorney-advertising rules expect law-firm marketing to be labelled and to avoid misleading claims.
Services
- AI chatbot developerAI chatbot and RAG assistant development: answers from your own documents, lead qualification, WhatsApp and website chat, CRM hand-off and testing for errors.
- AI engineerAI engineering for business: RAG knowledge assistants, chatbots, agents and integrations built on Claude, ChatGPT and Gemini, with testing of every AI answer.
- CRM developerCustom CRM development: lead capture, pipelines, roles, WhatsApp and e-mail follow-up, reports and multi-tenant dashboards. Built remotely, owned by you.
- Custom software developerCustom software for business: CRMs, back-end and API workflows, integrations and reporting tools. Scoped in writing, tested, documented and handed over.
- E-commerce website developerE-commerce website development with product feeds, checkout, tracking and Google Shopping, Performance Max and Meta catalogue ads, measured on profit.
- Google Ads expertGoogle Ads management and audits for lead generation and e-commerce: Search, PMax, Demand Gen, AI Max, Shopping and YouTube, with proper conversion tracking.
- Landing page designerLanding page design and conversion optimisation for Google and Meta campaigns: one offer, fast mobile pages, tracked forms and calls, and tests on live budgets.
- Lead generation expertLead generation for clinics, law firms and service businesses: Google and Meta Ads, landing pages, call tracking and fast follow-up, judged by cost per customer.
- Meta Ads expertMeta Ads management for lead generation and e-commerce on Facebook and Instagram: Pixel and CAPI tracking, creative testing, catalog and Advantage+ campaigns.
- Performance marketing consultantHire one senior performance marketing consultant to own paid media strategy, tracking, CRO and reporting across Google and Meta. 12+ years, 500+ brands.
- PPC specialistPPC management across Google Ads, Microsoft Ads and Meta, with advice on Local Services Ads, shared conversion tracking and honest cross-platform reporting.
- SaaS developerSaaS product development: multi-tenant architecture, plans and billing, admin console and tracking, built with Next.js and Node.js and handed over with the code.
- SEO specialistTechnical SEO, on-page SEO, local SEO and AI-search readiness (structured data, llms.txt), measured in Search Console and GA4. Remote, no ranking promises.
- Social media marketing specialistSocial media marketing for Instagram, Facebook, YouTube and LinkedIn: content planning, creative testing, paid social and retargeting, tracked to enquiries.
- Web application developerCustom web applications built with Next.js, React and Node.js: client portals, dashboards, booking and internal tools, tested and handed over with the code.
- Website designerFast, accessible websites designed to turn visitors into enquiries: design, build, SEO basics, tracking and a CRM link. 12+ years in paid media and conversion work.
- Workflow automation specialistWorkflow automation for lead follow-up, CRM updates, reporting and WhatsApp and e-mail messages, built with Zapier, Pabbly, WATI and custom Node.js code.
Nearby and related places
- New JerseyNew Jersey businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, and New Jersey on Eastern Time is 9.5 to 10.5 hours behind me, so a 9:00 call in Newark is 18:30 or 19:30 for me. Pharma, finance, logistics, retail and healthcare teams get written updates between calls and builds that respect the state privacy law.
- PennsylvaniaPennsylvania businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, and Pennsylvania on Eastern Time is 9.5 to 10.5 hours behind me, so a 9:00 call in Philadelphia is 18:30 or 19:30 for me. Healthcare, life-science, robotics, energy and manufacturing teams get written updates between calls and builds that respect the state's call-recording law.
- ConnecticutConnecticut businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, and Connecticut on Eastern Time is 9.5 to 10.5 hours behind me, so calls fall in my evening, often just after 6:30 pm. Insurers, advisers, manufacturers and clinics in Hartford, Stamford and New Haven get written updates between calls and builds that account for Connecticut's privacy law.
- MassachusettsMassachusetts businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, and Massachusetts on Eastern Time is 9.5 to 10.5 hours behind me, so a 9:00 call in Boston is 18:30 or 19:30 for me. Biotech, software, university, finance and healthcare teams get written updates between calls and builds that respect the state's data-security rules.
- VermontVermont businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, and Vermont on Eastern Time is 10.5 hours behind me in winter and 9.5 in summer, so a 9:00 start in Burlington is 19:30 or 18:30 for me. Food makers, inns, ski areas, craft producers and healthcare teams get clear written updates and scheduled video calls.
- United StatesUS businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, 9.5 to 13.5 hours ahead of the US mainland depending on the zone and daylight saving, so live calls fall in my evening or early morning, while written updates and builds continue overnight. I have run campaigns for US clients, mostly healthcare and service brands.
Hiring for New York: questions
A 9:00 call in Manhattan is 19:30 for me in winter and 18:30 in summer, so New York works well as an evening call from India, and an 8:00 start is also easy for me.
It shapes how lead data is stored, who can see it and how a breach would be handled, so I design forms and integrations around it. Your lawyer should confirm what applies to your business.
Yes, but New York City rules on automated employment decision tools require audits and notices, so I build such features with logging and human review, and recommend legal review before launch.
Yes. I have worked as a white-label and NDA partner for US agencies, working in the agency's name and inside its reporting format, tools and communication channels.
No. I work remotely from India and work with clients in any time zone. Meetings run over video, and any in-person meeting would be at your arrangement.
Working with New York
Tell me the goal and the deadline; you get a plain answer and a fixed quote, usually within one working day.
Fastest reply on WhatsApp — usually within a couple of hours.