Web, ads and AI specialist for New York City
New York City businesses can hire me remotely for website design, web and SaaS development, AI workflow automation and Google and Meta advertising. I work from India, 9 hours 30 minutes or 10 hours 30 minutes ahead of New York depending on daylight saving, so a New York morning is my evening. I have run campaigns for clients in the USA, but I have no New York office; calls are by video.
Based in India, working remotely: no office in New York City. New York is on UTC-5 (Eastern Standard Time) from early November to mid-March and UTC-4 (Eastern Daylight Time) the rest of the year; India is on UTC+5:30 and does not change its clocks, so India is 10 hours 30 minutes ahead of New York in winter and 9 hours 30 minutes ahead in summer. The normal working week is Monday to Friday. New York's 08:00 to 11:00 is 18:30 to 21:30 in India in winter, so calls fall in my evening. The gap shifts by an hour when the United States changes its clocks.
Hiring a remote specialist in New York City
New York City is the largest market in the United States and the one most crowded with competitors. Wall Street and Midtown hold the banks, asset managers, insurers and law firms; Madison Avenue and Hudson Yards hold advertising, media and publishing; the Garment District and SoHo anchor fashion and retail; and the hospitals and universities of Manhattan and Brooklyn support a very large healthcare sector. A buyer here is rarely short of choices, so a site has to explain a firm's difference in the first screen and load fast on a phone on a subway platform.
The startup and agency community spreads across Silicon Alley around Flatiron and Union Square, Downtown Brooklyn, DUMBO, Williamsburg and Long Island City, where software, fintech and media-technology teams hire quickly and want additional capacity. Local service businesses, from dental and cosmetic practices to renovation firms, restaurants and immigration or injury law offices, compete in tightly defined neighbourhood and borough searches in English, Spanish, Chinese and other languages. Ad costs in these categories are among the highest in the country, so tracking each call and form back to a campaign is essential before budget grows.
I have run advertising for clients in the USA and work with New York businesses remotely from India. I have no office in New York, so I do not claim a local presence. New York is on UTC-5 in winter and UTC-4 in summer, which puts it 10 hours 30 minutes or 9 hours 30 minutes behind India; a 09:30 call in New York is 19:00 or 20:00 for me. I begin with a review of the site, analytics and ad accounts, agree a written scope and set a weekly call.
New York City at a glance
- Time zone
- New York is on UTC-5 (Eastern Standard Time) from early November to mid-March and UTC-4 (Eastern Daylight Time) the rest of the year; India is on UTC+5:30 and does not change its clocks, so India is 10 hours 30 minutes ahead of New York in winter and 9 hours 30 minutes ahead in summer. The normal working week is Monday to Friday. New York's 08:00 to 11:00 is 18:30 to 21:30 in India in winter, so calls fall in my evening. The gap shifts by an hour when the United States changes its clocks.
- How projects are usually paid
- New York businesses commonly pay invoices by ACH bank transfer, wire or business card, and consumers pay by card and digital wallets. Sales tax in New York City combines state, city and transit-district portions, and whether a website build, software or a subscription is taxable depends on its type, so firms check with their accountant. Local currency: USD.
- Languages
- English, Spanish, Chinese, Russian, Bengali, Haitian Creole
- Business hubs
- Midtown Manhattan, Financial District, Flatiron and Silicon Alley, Hudson Yards, DUMBO, Downtown Brooklyn, Long Island City, Williamsburg
Sectors in New York City that hire for web, ads and software
- Finance, fintech and insurance
- Advisers, lenders and fintech teams need compliant lead forms, clear disclosures, security-conscious builds and tracking that ties enquiries to funded accounts.
- Media, advertising and publishing
- Publishers and agencies need fast content sites, subscription funnels and extra development or tracking capacity for client work.
- Healthcare and cosmetic clinics
- Practices need appointment and enquiry funnels, careful handling of patient information and campaigns that stay within platform health policies.
- Fashion, retail and direct-to-consumer brands
- Brands need fast stores, shopping-ad feeds, email flows and attribution that separates new customers from returning ones.
- Legal, real estate and professional services
- Law, accounting and property firms need credible sites and campaigns that respect advertising rules and capture calls and form leads.
Rules and market notes for New York City
Google Ads costs for law, insurance, finance and cosmetic treatments in New York are among the highest in the country, so landing-page quality and call tracking decide whether a budget pays back.
Meta, LinkedIn, YouTube and increasingly TikTok all reach New York audiences, and Spanish-, Chinese- and Russian-language campaigns reach buyers that English-only plans miss.
Neighbourhood and borough targeting matters, and mobile traffic from commuters is high, so pages must load quickly and put the phone number and booking button within reach.
- The New York SHIELD Act requires reasonable safeguards for the private information of New York residents and breach notification, and it applies to businesses that hold that data wherever they are located.
- The New York Department of Financial Services Cybersecurity Regulation (23 NYCRR 500) sets security requirements for banks, insurers and other regulated financial firms, which flow down to their vendors.
- New York City Local Law 144 regulates the use of automated tools in hiring decisions and requires bias audits and notices, which matters for any AI screening workflow.
- Accessibility claims under the Americans with Disabilities Act are frequent against New York businesses' websites, so keyboard support, contrast and captions should be built in from the start.
Services
- AI chatbot developerAI chatbot and RAG assistant development: answers from your own documents, lead qualification, WhatsApp and website chat, CRM hand-off and testing for errors.
- AI engineerAI engineering for business: RAG knowledge assistants, chatbots, agents and integrations built on Claude, ChatGPT and Gemini, with testing of every AI answer.
- CRM developerCustom CRM development: lead capture, pipelines, roles, WhatsApp and e-mail follow-up, reports and multi-tenant dashboards. Built remotely, owned by you.
- Custom software developerCustom software for business: CRMs, back-end and API workflows, integrations and reporting tools. Scoped in writing, tested, documented and handed over.
- E-commerce website developerE-commerce website development with product feeds, checkout, tracking and Google Shopping, Performance Max and Meta catalogue ads, measured on profit.
- Google Ads expertGoogle Ads management and audits for lead generation and e-commerce: Search, PMax, Demand Gen, AI Max, Shopping and YouTube, with proper conversion tracking.
- Landing page designerLanding page design and conversion optimisation for Google and Meta campaigns: one offer, fast mobile pages, tracked forms and calls, and tests on live budgets.
- Lead generation expertLead generation for clinics, law firms and service businesses: Google and Meta Ads, landing pages, call tracking and fast follow-up, judged by cost per customer.
- Meta Ads expertMeta Ads management for lead generation and e-commerce on Facebook and Instagram: Pixel and CAPI tracking, creative testing, catalog and Advantage+ campaigns.
- Performance marketing consultantHire one senior performance marketing consultant to own paid media strategy, tracking, CRO and reporting across Google and Meta. 12+ years, 500+ brands.
- PPC specialistPPC management across Google Ads, Microsoft Ads and Meta, with advice on Local Services Ads, shared conversion tracking and honest cross-platform reporting.
- SaaS developerSaaS product development: multi-tenant architecture, plans and billing, admin console and tracking, built with Next.js and Node.js and handed over with the code.
- SEO specialistTechnical SEO, on-page SEO, local SEO and AI-search readiness (structured data, llms.txt), measured in Search Console and GA4. Remote, no ranking promises.
- Social media marketing specialistSocial media marketing for Instagram, Facebook, YouTube and LinkedIn: content planning, creative testing, paid social and retargeting, tracked to enquiries.
- Web application developerCustom web applications built with Next.js, React and Node.js: client portals, dashboards, booking and internal tools, tested and handed over with the code.
- Website designerFast, accessible websites designed to turn visitors into enquiries: design, build, SEO basics, tracking and a CRM link. 12+ years in paid media and conversion work.
- Workflow automation specialistWorkflow automation for lead follow-up, CRM updates, reporting and WhatsApp and e-mail messages, built with Zapier, Pabbly, WATI and custom Node.js code.
Nearby and related places
- New YorkNew York businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, and New York on Eastern Time is 9.5 to 10.5 hours behind me, so a 9:00 call in Manhattan is 18:30 or 19:30 for me. Finance, media, healthcare, real estate and start-up teams get written updates between calls and builds that respect the SHIELD Act and city rules.
- New JerseyNew Jersey businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, and New Jersey on Eastern Time is 9.5 to 10.5 hours behind me, so a 9:00 call in Newark is 18:30 or 19:30 for me. Pharma, finance, logistics, retail and healthcare teams get written updates between calls and builds that respect the state privacy law.
- ConnecticutConnecticut businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, and Connecticut on Eastern Time is 9.5 to 10.5 hours behind me, so calls fall in my evening, often just after 6:30 pm. Insurers, advisers, manufacturers and clinics in Hartford, Stamford and New Haven get written updates between calls and builds that account for Connecticut's privacy law.
- MassachusettsMassachusetts businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, and Massachusetts on Eastern Time is 9.5 to 10.5 hours behind me, so a 9:00 call in Boston is 18:30 or 19:30 for me. Biotech, software, university, finance and healthcare teams get written updates between calls and builds that respect the state's data-security rules.
- TorontoToronto businesses can hire me remotely for website design, web and SaaS development, AI workflow automation and Google and Meta advertising. I work from India, 9 hours 30 minutes or 10 hours 30 minutes ahead of Toronto depending on daylight saving, so Toronto's morning is my evening and calls fit when you start work. I work with clients in any time zone and have no Toronto office; meetings are by video.
- United StatesUS businesses hire me remotely for websites, web applications, AI automation and Google and Meta advertising. I work from India, 9.5 to 13.5 hours ahead of the US mainland depending on the zone and daylight saving, so live calls fall in my evening or early morning, while written updates and builds continue overnight. I have run campaigns for US clients, mostly healthcare and service brands.
Hiring for New York City: questions
New York's morning is my evening, so I keep an evening slot for weekly calls and send written updates before your day begins. Urgent items are handled by message rather than waiting for a live call.
Yes. I audit the landing page, forms and call tracking, tighten the campaign structure and report which keywords produce qualified enquiries. Final ad wording should be approved by your own adviser.
I build secure, fast sites and funnels with clear disclosures, and I follow your compliance team's wording and approval process. Regulatory sign-off remains with your own counsel.
I can build automations for scheduling and intake, but automated tools that screen candidates in New York City fall under Local Law 144, so your counsel should review the design before it goes live.
No. I work remotely from India and have run campaigns for clients in the USA, but I do not claim a New York office. Meetings are by video call, and I travel only if you arrange it.
Working with New York City
Tell me the goal and the deadline; you get a plain answer and a fixed quote, usually within one working day.
Fastest reply on WhatsApp — usually within a couple of hours.